proces

DESIGN

• Trend analysis
• Sustainability strategy
• Research into the design language
• 3D design
• Physical mock – ups
• Consumer testing

DELIVER
The result ant packaging has 25% less material given its optimum form, meaning the packaging remains robust while using less material. Meanwhile it retains its great looks, excellent functionality and saves on costs.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Roy Gilsing, Anne-Paulina de Jong

case

marigold

Jos Nelissen, a third – generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra – low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by ( celebrity ) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs.

proces

DESIGN

• Positioning
• Developing house style
• Product development in collaboration with Angélique Schmeinck
• 2D packaging design
• Logo design
• Website design
• Social media approach
• Digital mock-ups
• DTP packaging

DELIVER
A new egg brand: Marigold, with a focus on the professional culinary world (celebrity chefs) Delightful, luxurious packaging that underscores the superb taste of the egg. The brand merges the past with the present in the design, with illustrations of a chicken and lace and utilising zentangle inspired patterns. Various other products have also been developed in tandem with the eggs. The eggs are now used by numerous renowned chefs, including Jonnie Boer and Nelson Tanate of the Librije restaurant.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Emmy van Gool, Angélique Schmeinck, Steven Trippaers, Rutger Siemonsma, Brechje Albert, Bart Fischer, Jorane Cuppen (Guts to Glory)

case

AMALTHEA

Amalthea, the biggest supplier of (semi) hard goat’s cheese to retail, decided to launch its own brand. Using a new, patented production method, CleardMilk, Amalthea was capable of developing a wide range of different goat’s cheese products, including Greek yoghurt and mozzarella. Amalthea desired to market these products under its own heading and tasked Now New Next with the positioning of the brand, as well as the development of the house style and packaging.

proces

DESIGN

• Advice and inspiration for sustainable packaging
• Translating Jumbo’s packaging policy
• Sourcing packaging and disposables
• 3D packaging design
• 3D reusables design
• Examining the selection on sustainability
• Writing the packaging strategy

DELIVER
This resulted in comprehensive advice, including inspiration for La Place’s new 3D packaging design formula. The advice was checked and scrutinised in view of Jumbo’s policy and translated into a packaging strategy that can be shared with the consumer.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Charlot van Scheijen, Global-C

case

Cerelia – Poffertjes

Cerelia produces and markets worldwide fresh dough, fresh pancakes and ‘poffertjes’ (tiny Dutch pancakes). The company has discovered a vibrant market for its poffertjes on the Asian ‘to go’ market. Now New Next was t asked to develop ‘to go’ packaging for poffertjes along with toppings to launch on the Asian market.

proces

DESIGN

• Positioning
• Name
• Concept development
• 2D packaging design
• Digital mock-ups
• DTP packaging

DELIVER
A new service for KLM economy class, with the unique name Tasty Blue A modern, fresh and Dutch design based on historic neo – baroque design language.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
deSter, Marfo, Emmy van Gool, Lunette Strijker, Rene Kemper

case

Goedhart – The Bread Office

Goedhart produces sandwiches, wraps and rolls under the brand title The Bread Office. The design had remained unchanged for a considerable time and was in need of a makeover to chime with current times. Now New Next was asked to develop a new design for The Bread Office.