NOW NEW NEXT

brand & packaging design

Full-service brand and packaging design agency, using head & heart, to build the food and cosmetics industry for the better.

Now New Next is an all-round design agency operating in the food and cosmetics sector, specialising in brand and packaging design. We offer a clear insight into sustainability and the ever-changing and developing demands of the consumer by working at the very cutting edge of trend analysis, positioning, brand identity and 2D and 3D packaging design. We believe in a holistic approach in which “leftright thinking” is crucial. From bringing together ratio (left hemisphere) and emotion (right hemisphere), the most fantastic concepts emerge.

Always happy to help!

NOW NEW NEXT

brand & packaging design

Full-service brand and packaging design agency, using head & heart, to build the food and cosmetics industry for the better.

Now New Next is an all-round design agency operating in the food and cosmetics sector, specialising in brand and packaging design. We offer a clear insight into sustainability and the ever-changing and developing demands of the consumer by working at the very cutting edge of trend analysis, positioning, brand identity and 2D and 3D packaging design. We believe in a holistic approach in which “leftright thinking” is crucial. From bringing together ratio (left hemisphere) and emotion (right hemisphere), the most fantastic concepts emerge.

Always happy to help!
POSITIONING

POSITIONING

2D AND 3D PACKAGING DESIGN

2D & 3D
PACKAGING DESIGN

Brand identity

Brand identity

CASE

MAMA’S MAALTIJDEN


Serdar Tolenaar, owner of Plus supermarkets, noticed his customers were demanding fresh, high quality meals. To satisfy this need he started cooking and selling meals in his stores during the Covid lockdown. Flush with instant success, he quickly received requests from other supermarkets to do the same. Tolenaar put a team together which alighted on a plan to scale – up the process without compromising quality. Now New Next was appointed to originate the house style and packaging concept for these instant meals.

CASE

CARE PLUS


Care Plus has been market leader in the field of healthy and safe travelling for over 30 years. When the Covid crisis struck and travel cancellations peaked, Care Plus decided to develop a new sunscreen line. We were appointed and succeeded in creating a sunny and contemporary packaging design, based on the brand’s trusted and strong identity.

CASE

INTERSNACK


Nuts supplier Intersnack was determined to contribute significantly to supermarket Albert Heijn’s target of reducing packaging by at least 20 million kilos by 2025. We were tasked to develop more sustainable packaging for the ‘fresh nuts’ section of the Netherlands’ largest supermarket chain, but without compromising on appearance and functionality and within the current packaging budget. A successful project on all fronts!

“We were treated to a whirlwind of colours, packaging and food ideas, but above all to a surprising insight into the motives of the millennial generation that will turn the food world ‘as-we-know-it’ on its head in the coming years! For the established food companies primarily focused on retail, this is a wake-up call you seriously can’t afford to miss!”

Antien Zuidberg- Food Innovation HAS Hogeschool

Now New Next is an agency with a stable of experienced experts who offer their assistance in a proactive manner. They’re an enthusiastic and young team, prepared at all times to put the client front and centre. I’m always made to feel welcome and vital.

Harry Melssen – Multipapier

“Now New Next is an agency with a stable of experienced experts who offer their assistance in a proactive manner. They’re an enthusiastic and young team, prepared at all times to put the client front and centre. I’m always made to feel welcome and vital.”

Max Pater, Amarant Bakkers. Bakkerij Pater

“It was superb to work with Ariane van Mancius and it certainly delivered the goods! My full compliments for your utterly professional approach and the speed with which we were able to realise it!”

Corine Schmal Travel Health Group

OWNER

ARIANE VAN MANCIUS

Challenger, someone who, on the basis of courage, vision and creativity, dares to challenge the status quo.

Ariane is a businesswoman, wife and mother of 3 children. A creative team player with a great sense of aesthetics. She likes to bring people together and has a remarkable ability to anticipate what will happen long before it actually happens. By combining these passions, she launches her own company Now New Next in September 2013.

Ariane van Mancius

 

Clients

mama's maaltijden
plukon
intersnack
KLM
remmert dekker
Amalthea
goedhart
marigold
nix & nix
davelaar
olivious
la place
cerelia
Charcuterie 1906
Undone
share natur
kimomma
care plus
LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Mail and address for visitors
Herenstraat 1
3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

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