brand & packaging design

Full-service brand and packaging design agency, using head & heart, to build the food and cosmetics industry for the better.

Now New Next is an all-round design agency operating in the food and cosmetics sector, specialising in brand and packaging design. We offer a clear insight into sustainability and the ever-changing and developing demands of the consumer by working at the very cutting edge of trend analysis, positioning, brand identity and 2D and 3D packaging design. We firmly believe in a holistic approach, in which ‘left-right thinking’ is crucial. Drawing together rationality (left side of the brain) and emotion (right side of the brain) releases some of the very best ideas and concepts.

Always happy to help!

GET TO KNOW US

NOW NEW NEXT

brand & packaging design

Full-service brand and packaging design agency, using head & heart, to build the food and cosmetics industry for the better.

Now New Next is an all-round design agency operating in the food and cosmetics sector, specialising in brand and packaging design. We offer a clear insight into sustainability and the ever-changing and developing demands of the consumer by working at the very cutting edge of trend analysis, positioning, brand identity and 2D and 3D packaging design. We firmly believe in a holistic approach, in which ‘left-right thinking’ is crucial. Drawing together rationality (left side of the brain) and emotion (right side of the brain) releases some of the very best ideas and concepts.

Always happy to help!

GET TO KNOW US

POSITIONING

2D & 3D
PACKAGING DESIGN

Brand identity

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CASE

MAMA’S MAALTIJDEN

The idea for Mama’s Maaltijden (Mama’s Meals) arose in Serdar Tolenaar’s Plus supermarket in Hillegom. The bar was set high from the start: tasty, fresh, high quality meals, or in other words: every meal a five-star experience! To achieve and maintain this ambition, Serdar decided – during the Covid lockdown! – to hire three chefs. Result: an instant hit. We were tasked with giving the concept an image, a face: Mama’s Maaltijden. Mama is recognisable, invested with a welcoming, warm approach and, probably most significantly of all, serves up some truly delicious meals!

CASE

CARE PLUS

Care Plus has been market leader in the field of healthy and safe travelling for over 30 years. When the Covid crisis struck and travel cancellations peaked, Care Plus decided to develop a new sunscreen line. We were appointed and succeeded in creating a sunny and contemporary packaging design, based on the brand’s trusted and strong identity.

CASE

INTERSNACK

Nuts supplier Intersnack was determined to contribute significantly to supermarket Albert Heijn’s target of reducing packaging by at least 20 million kilos by 2025. We were tasked to develop more sustainable packaging for the ‘fresh nuts’ section of the Netherlands’ largest supermarket chain, but without compromising on appearance and functionality and within the current packaging budget. A successful project on all fronts!

“We were treated to a whirlwind of colours, packaging and food ideas, but above all to a surprising insight into the motives of the millennial generation that will turn the food world ‘as-we-know-it’ on its head in the coming years! For the established food companies primarily focused on retail, this is a wake-up call you seriously can’t afford to miss!”

Antien Zuidberg- Food Innovation HAS Hogeschool

Now New Next is an agency with a stable of experienced experts who offer their assistance in a proactive manner. They’re an enthusiastic and young team, prepared at all times to put the client front and centre. I’m always made to feel welcome and vital.

Harry Melssen – Multipapier

“Now New Next is an agency with a stable of experienced experts who offer their assistance in a proactive manner. They’re an enthusiastic and young team, prepared at all times to put the client front and centre. I’m always made to feel welcome and vital.”

Max Pater, Amarant Bakkers. Bakkerij Pater

“It was superb to work with Ariane van Mancius and it certainly delivered the goods! My full compliments for your utterly professional approach and the speed with which we were able to realise it!”

Corine Schmal Travel Health Group

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OWNER

ARIANE VAN MANCIUS

Challenger, someone who, on the basis of courage, vision and creativity, dares to challenge the status quo.

Ariane is a businesswoman, wife and mother of 3 children. A creative team player with a great sense of aesthetics. She likes to bring people together and has a remarkable ability to anticipate what will happen long before it actually happens. By combining these passions, she launches her own company Now New Next in September 2013.

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