Brand & Packaging design

NOW NEW NEXT

brand & packaging design

Full-service brand and packaging design agency, using head & heart, to build the food, near food and non-food industry for the better.

Welcome to Now New Next, we are an all-round design agency for branding & packaging design in the food, near food and non-food industry with a keen eye for the changing consumer (Gen Next) and sustainability. Our expertise lies at the intersection of trend analysis, positioning, brand identity and 2D & 3D packaging design. We embrace a holistic approach where ‘leftright thinking’ is essential. Combining ratio (left brain) and emotion (right brain) often leads to the most unique concepts.

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POSITIONING

2D & 3D
PACKAGING DESIGN

Sustainable packaging

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CASE

Marigold

Jos Nelissen, a third-generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra-low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by (celebrity) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs. Now New Next was requested to develop the brand.

CASE

PANDRIKS
LA COLLECTION

Pandriks shares their passion for bread with customers by delivering premium quality and taste. The Pandriks Atelier has developed a new premium bread with the best ingredients and a long fermentation of wild yeasts. The bread contains no artificial additives and has a special taste. Now New Next has been asked to develop a premium brand for this luxury bread.

CASE

Dr. Josbert

Skincare expert Josbert Metselaar develops revolutionary skincare products: 100% natural, without water and with active plant extracts. Water dries out the skin and requires preservatives. The patented ‘Reverse Micelle Technology’ allows active plant extracts to work in a product without water. Now New Next has been asked to develop two brands for its unique skincare products.

“We were treated to a whirlwind of colours, packaging and food ideas, but above all to a surprising insight into the motives of the millennial generation that will turn the food world ‘as-we-know-it’ on its head in the coming years! For the established food companies primarily focused on retail, this is a wake-up call you seriously can’t afford to miss!”

Antien Zuidberg- Food Innovation HAS Hogeschool

Now New Next is an agency with a stable of experienced experts who offer their assistance in a proactive manner. They’re an enthusiastic and young team, prepared at all times to put the client front and centre. I’m always made to feel welcome and vital.

Harry Melssen – Multipapier

“Now New Next is an agency with a stable of experienced experts who offer their assistance in a proactive manner. They’re an enthusiastic and young team, prepared at all times to put the client front and centre. I’m always made to feel welcome and vital.”

Max Pater, Amarant Bakkers. Bakkerij Pater

“It was superb to work with Ariane van Mancius and it certainly delivered the goods! My full compliments for your utterly professional approach and the speed with which we were able to realise it!”

Corine Schmal Travel Health Group

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OWNER

ARIANE VAN MANCIUS

Challenger, someone who, on the basis of courage, vision and creativity, dares to challenge the status quo.

Ariane is a businesswoman, wife and mother of 3 children. A creative team player with a great sense of aesthetics. She likes to bring people together and has a remarkable ability to anticipate what will happen long before it actually happens. By combining these passions, she launches her own company Now New Next in September 2013.

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