La Place – Next Gen
Packaging was a key issue for the new La Place formula: with Covid, open presentation without packaging was no longer an option. More focus was also required on sustainability and on creating distinctive and attractive presentation. Now New Next was asked to research these issues and assist with the creation of a cohesive selection of different packaging, as well as to propose designs for reusables for the post-pandemic period.
- Advice and inspiration for sustainable packaging
- Translating Jumbo’s packaging policy
- Sourcing packaging and disposables
- 3D packaging design
- 3D reusables design
- Examining the selection on sustainability
- Writing the packaging strategy
This resulted in comprehensive advice, including inspiration for La Place’s new 3D packaging design formula. The advice was checked and scrutinised in view of Jumbo’s policy and translated into a packaging strategy that can be shared with the consumer.
IN CO-OPERATION WITH:
Charlot van Scheijen, Global-C
Cerelia – Poffertjes
Cerelia produces and markets worldwide fresh dough, fresh pancakes and ‘poffertjes’ (tiny Dutch pancakes). The company has discovered a vibrant market for its poffertjes on the Asian ‘to go’ market. Now New Next was tasked to develop ‘to go’ packaging for poffertjes along with toppings to launch on the Asian market.
Ariane van Mancius
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