PROJECT

Goedhart – The Bread Office

Goedhart produces sandwiches, wraps and rolls under the brand title The Bread Office. The design had remained unchanged for a considerable time and was in need of a makeover to chime with current times. Now New Next was asked to develop a new design for The Bread Office.

proces

DESIGN

  • 2D packaging design
  • Custom illustrations
  • Logo optimisation
  • Social media approach
  • Digital mock-ups
  • DTP packaging

DELIVER
The result: an innovative look and feel for the brand, with pastel shades and water colour illustrations. The deluxe sandwiches were the first to feature the new design, followed by the remainder of the products.

EXECUTED BY:
Team Now New Next

Ariane van Mancius

case

Davelaar – Odekoeken

In 2019, Amarant Bakkers repurchased the Davelaar brand from the bakers they had previously sold it to. Amarant Bakkers wished to reposition the brand and make it once again relevant. To help a chieve this goal they introduced Open Hiring ®, making it possible for people to work in the bakery without a lengthy formal application process. The name was also re worked (from Joden koeken to Odekoeken) with a focus on vegan products. The brand has discovered a new relevance, in line with current times.

SEE MORE
LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Postal & visiting address
Herenstraat 1
3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

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