PROJECT

Intersnack

Nuts supplier Intersnack was determined to contribute significantly to supermarket Albert Heijn’s target of reducing packaging by at least 20 million kilos by 2025. We were tasked to develop more sustainable packaging for the ‘fresh nuts’ section of the Netherlands’ largest supermarket chain, but without compromising on appearance and functionality and within the current packaging budget. A successful project on all fronts!

proces

DESIGN

  • Trend analysis
  • Sustainability strategy
  • Research into the design language
  • 3D design
  • Physical mock – ups
  • Consumer testing

DELIVER
The result ant packaging has 25% less material given its optimum form, meaning the packaging remains robust while using less material. Meanwhile it retains its great looks, excellent functionality and saves on costs.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Roy Gilsing, Anne-Paulina de Jong

Ariane van Mancius

case

marigold

Jos Nelissen, a third – generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra – low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by ( celebrity ) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs.

LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Mail and address for visitors
Herenstraat 1
3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

FOLLOW US

Copyright © 2023 NOW NEW NEXT