proces

DESIGN

• Trend analysis
• Sustainability strategy
• Research into the design language
• 3D design
• Tender for selecting supplier
• Physical mock-ups
• Consumer testing

DELIVER
The resultant packaging has 25% less material given its optimum form, meaning the packaging remains robust while using less material. Meanwhile it retains its great looks, excellent functionality and saves on costs.

EXECUTED BY:
Ariane van Mancius, Anna Paulina, Roel Vink

IN CO-OPERATION WITH:
Roy Gilsing

case

marigold

Jos Nelissen, a third-generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra-low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by (celebrity) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs. Now New Next was requested to develop the brand.