PROJECT

Amalthea

Amalthea, the biggest supplier of (semi) hard goat’s cheese to retail, decided to launch its own brand. Using a new, patented production method, CleardMilk, Amalthea was capable of developing a wide range of different goat’s cheese products, including Greek yoghurt and mozzarella. Amalthea desired to market these products under its own heading and tasked Now New Next with the positioning of the brand, as well as the development of the house style and packaging.

proces

DESIGN

  • Analysis of the competition
  • Positioning
  • Developing house style
  • 2D packaging design
  • Brand book
  • Digital mock-ups
  • DTP packaging

DELIVER
Amalthea; a new goat’s cheese brand with a fresh look and feel. Many of the products were detailed in digital mock-ups and the packaging for 20 of the products were developed ready for production.

EXECUTED BY:
Elian van Dijk, Rianne Kee

IN CO-OPERATION WITH:
Michael Hulst (Goodly design), Stefan Tervoort, Emmy van Gool

Ariane van Mancius

case

klm tasty blue

KLM appointed Now New Next to redesign the economy class catering set up in close cooperation with deSter producers. They required a fresh and stylish design approach for their catering accessories and presentation, in line with KLM’s corporate identity and to fit snugly with the new Atlas configuration.

LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Post & bezoek adres
Herenstraat 1
3621 AP Breukelen
Nederland

Bedrijfsinfo

KVK | 77719514
BTW nummer | NL861107615B01

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