PROJECT
Amalthea
Amalthea, the biggest supplier of (semi) hard goat’s cheese to r etail, decided to launch its own brand. Using a new, patented production method, CleardMilk, Amalthea was capable of developing a wide range of different goat’s cheese products, including Greek yoghurt and mozzarella. Amalthea desired to market these products under its own heading and tasked Now New Next with the positioning of the brand, as well as the development of the house style and packaging.
proces
DESIGN
- Analysis of the competition
- Positioning
- Developing house style
- 2D packaging design
- Brand book
- Digital mock-ups
- DTP packaging
DELIVER
Amalthea; a new goat’s cheese brand with a fresh look and feel. Many of the products were detailed in digital mock – ups and the packaging for 20 of the products were developed ready for production.
EXECUTED BY:
Team Now New Next
IN CO-OPERATION WITH:
Michael Hulst, Stefan Tervoort, Emmy van Gool
case
klm tasty blue
KLM appointed Now New Next to redesign the economy class catering set up in close cooperation with deSter producers. They required a fresh and stylish design approach for the ir catering accessories and presentation, in line with KLM’s corporate identity and to fit snugly with the new Atlas configuration.
CONTACT
Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094
Postal & visiting address
Herenstraat 1
3621 AP Breukelen
The Netherlands
COMPANY INFORMATION
CoC | 77719514
VAT number | NL861107615B01
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