PROJECT
CARE PLUS
Care Plus has been market leader in the field of healthy and safe travelling for over 30 years. When the Covid crisis struck and travel cancellations peaked, Care Plus decided to develop a new sunscreen line. We were appointed and succeeded in creating a sunny and contemporary packaging design, based on the brand’s trusted and strong identity.
proces
DESIGN
- Positioning
- 2D packaging design
- Digital mock-ups
- DTP packaging
DELIVER
The result is a packaging line that fits perfectly within the Care Plus stable, but given its subdued colours remains unique yet eye – catching. This project was completed within an exceptionally short timeframe.
EXECUTED BY:
Team Now New Next
IN CO-OPERATION WITH:
Michael Hulst
case
mama’s maaltijden
Serdar Tolenaar, owner of Plus supermarkets, noticed his customers were demanding fresh, high quality meals. To satisfy this need he started cooking and selling meals in his stores during the Covid lockdown. Flush with instant success, he quickly received requests from other supermarkets to do the same. Tolenaar put a team together which alighted on a plan to scale – up the process without compromising quality. Now New Next was appointed to originate the house style and packaging concept for these instant meals.
CONTACT
Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094
Postal & visiting address
Herenstraat 1
3621 AP Breukelen
The Netherlands
COMPANY INFORMATION
CoC | 77719514
VAT number | NL861107615B01
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