PROJECT
CARE PLUS
Care Plus, producer of Deet anti insect spray among other products, witnessed its turnover decline during the Covid pandemic due to people traveling less. Care Plus therefore decided to add a new line to its business model involving sunscreen care. The sunscreen care line had to fit closely with Care Plus’s brand guidelines, whilst at the same time make a striking presence on the shelf. Now New Next was tasked with developing the line.
proces
DESIGN
- Positioning
- 2D packaging design
- Digital mock-ups
- DTP packaging
DELIVER
The result is a packaging line that fits perfectly within the Care Plus stable, but given its subdued colours remains unique yet eye-catching. This project was completed within an exceptionally short timeframe.
EXECUTED BY:
Ariane van Mancius
IN CO-OPERATION WITH:
Michael Hulst
case
mama’s maaltijden
Serdar Tolenaar, owner of Plus supermarkets, noticed his customers were demanding fresh, high quality meals. To satisfy this need he started cooking and selling meals in his stores during the Covid lockdown. Flush with instant success, he quickly received requests from other supermarkets to do the same. Tolenaar put a team together which alighted on a plan to scale-up the process without compromising quality. Now New Next was appointed to originate the house style and packaging concept for these instant meals.
CONTACT
Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094
Post & bezoek adres
Herenstraat 1
3621 AP Breukelen
Nederland
Bedrijfsinfo
KVK | 77719514
BTW nummer | NL861107615B01
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