care plus

PROJECT

CARE PLUS

Care Plus has been market leader in the field of healthy and safe travelling for over 30 years. When the Covid crisis struck and travel cancellations peaked, Care Plus decided to develop a new sunscreen line. We were appointed and succeeded in creating a sunny and contemporary packaging design, based on the brand’s trusted and strong identity.

proces

DESIGN

  • Positioning
  • 2D packaging design
  • Digital mock-ups
  • DTP packaging

DELIVER
The result is a packaging line that fits perfectly within the Care Plus stable, but given its subdued colours remains unique yet eye – catching. This project was completed within an exceptionally short timeframe.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Michael Hulst

Ariane van Mancius

case

mama’s maaltijden

Serdar Tolenaar, owner of Plus supermarkets, noticed his customers were demanding fresh, high quality meals. To satisfy this need he started cooking and selling meals in his stores during the Covid lockdown. Flush with instant success, he quickly received requests from other supermarkets to do the same. Tolenaar put a team together which alighted on a plan to scale – up the process without compromising quality. Now New Next was appointed to originate the house style and packaging concept for these instant meals.

LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Mail and address for visitors
Herenstraat 1
3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

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