Davelaar – Odekoeken
In 2019, Amarant Bakkers repurchased the Davelaar brand from the bakers they had previously sold it to. Amarant Bakkers wished to reposition the brand and make it once again relevant. To help a chieve this goal they introduced Open Hiring ®, making it possible for people to work in the bakery without a lengthy formal application process. The name was also re worked (from Joden koeken to Odekoeken) with a focus on vegan products. The brand has discovered a new relevance, in line with current times.
- Research into the history of Davelaar Jodenkoeken
- Positioning following Christine Boland’s mindset method
- Research into and development of the new name
- 2D packaging design
- Supervising packaging production
The result is a future – proof brand with delicious cookies in attractive packaging; modern yet nostalgic, with a social outreach function and a new but recognisable name. Numerous ideas have also been developed for future activities and cooperation.
Team Now New Next
IN CO-OPERATION WITH:
Joost la Housse, Charlotte Leemans
La Place – Next Gen
Packaging was a key issue for the new La Place formula: with Covid, open presentation without packaging was no longer an option. More focus was also required on sustainability and on creating distinctive and attractive presentation. Now New Next was asked to research these issues and assist with the creation of a cohesive selection of different packaging, as well as to propose designs for reusables for the post – pandemic period.
Ariane van Mancius
T| +31 647078094
Mail and address for visitors
3621 AP Breukelen
CoC | 77719514
VAT number | NL861107615B01
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