proces

DESIGN

• Market research into CBD
• Positioning
• Developing design language
• Logo design
• 2D packaging design
• Website and social media design
• Brand book
• Renders and mock – ups of packaging

DELIVER
This result ed in an entirely new brand with CBD a complete range of packaging for numerous products, each with their own design collage. a brand book to guide further expansion, a new website and social media design.

This project attracted two nominations at the NL Packaging Awards and won the Product of the Year award.

Client’s quote:
“Ariane van Mancius’ working method closely connect s with our marketing vision, in which relevance, credibility and uniqueness are key. Van Mancius immediately grasped our briefing. Together we defined the ‘Brand Key’, the core values being: CBD, trust, lifestyle and community. A trust brand can easily be perceived by the consumer as dull or boring , so our goal was to create a design with impact. The speed with w hich it was delivered and the quality of the result by Now New Next and partner Joost la Housse surpassed all our expectations.”

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Joost la Housse, Rene Kemper, Lunette Strijker, Emmy van Gool

case

kimomma

Kimomma is a new brand creat ing sustainable kimonos and accessories that celebrate all stages of motherhood. They’re cheer – leaders for women with attitude , women who demand to be seen, heard and appreciated. They think the process of creating brand new, tiny people should be included as an Olympic sport. Kimomma helps you celebrate and negotiate every curve , hurdle , challenge or change. Underpin your confidence to enjoy those precious moments and connection s with your self and your little one(s).