PROJECT
KLM tasty blue
KLM appointed Now New Next to redesign the economy class catering set up in close cooperation with deSter producers. They required a fresh and stylish design approach for their catering accessories and presentation, in line with KLM’s corporate identity and to fit snugly with the new Atlas configuration.
proces
DESIGN
- Positioning
- Name
- Concept development
- 2D packaging design
- Digital mock-ups
- DTP packaging
- 3D packaging
- Materialisation
DELIVER
A new service for KLM economy class, with the unique name Tasty Blue. A modern, fresh and Dutch design based on historic neo-baroque design language.
EXECUTED BY:
Ariane van Mancius
IN CO-OPERATION WITH:
deSter, Marfo, Emmy van Gool, Lunette Strijker, Rene Kemper
case
Goedhart – The Bread Office
Goedhart produces sandwiches, wraps and rolls under the brand title The Bread Office. The design had remained unchanged for a considerable time and was in need of a makeover to chime with current times. Now New Next was asked to develop a new design for The Bread Office.
CONTACT
Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094
Post & bezoek adres
Herenstraat 1
3621 AP Breukelen
Nederland
Bedrijfsinfo
KVK | 77719514
BTW nummer | NL861107615B01
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