PROJECT

KLM tasty blue

KLM appointed Now New Next to redesign the economy class catering set up in close cooperation with deSter producers. They required a fresh and stylish design approach for their catering accessories and presentation, in line with KLM’s corporate identity and to fit snugly with the new Atlas configuration.

proces

DESIGN

  • Positioning
  • Name
  • Concept development
  • 2D packaging design
  • Digital mock-ups
  • DTP packaging
  • 3D packaging
  • Materialisation

DELIVER
A new service for KLM economy class, with the unique name Tasty Blue. A modern, fresh and Dutch design based on historic neo-baroque design language.

EXECUTED BY:
Ariane van Mancius

IN CO-OPERATION WITH:
deSter, Marfo, Emmy van Gool, Lunette Strijker, Rene Kemper

Ariane van Mancius

case

Goedhart – The Bread Office

Goedhart produces sandwiches, wraps and rolls under the brand title The Bread Office. The design had remained unchanged for a considerable time and was in need of a makeover to chime with current times. Now New Next was asked to develop a new design for The Bread Office.

LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Post & bezoek adres
Herenstraat 1
3621 AP Breukelen
Nederland

Bedrijfsinfo

KVK | 77719514
BTW nummer | NL861107615B01

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