PROJECT
kimomma
Kimomma is a new brand creat ing sustainable kimonos and accessories that celebrate all stages of motherhood. They’re cheer – leaders for women with attitude , women who demand to be seen, heard and appreciated. They think the process of creating brand new, tiny people should be included as an Olympic sport. Kimomma helps you celebrate and negotiate every curve, hurdle, challenge or change. Underpin your confidence to enjoy those precious moments and connection s with your self and your little one(s).
proces
DESIGN
- Positioning
- 2D packaging design
- Logo optimisation
- Icon development
- Patterns development
- Research into materialisation/packaging
- Digital mock-ups
- DTP packaging
- Brand book
DELIVER
The result delivered two new kimono lines Waves of love, based on the sonic waves that exist between mother and child, and Footsteps , with a print based on the icon of a penguin and little footsteps that weave around and a cross each other. Entirely apt, as the road that motherhood negotiates is rarely a straight one! Now New Next also created the despatch packaging, the brand identity and wrapping paper, the Kimom bag , as well as various social media elements, all in a striking and colourfu l design.
EXECUTED BY:
Team Now New Next
case
Care Plus
Care Plus has been market leader in the field of healthy and safe travelling for over 30 years. When the Covid crisis struck and travel cancellations peaked, Care Plus decided to develop a new sunscreen line. We were appointed and succeeded in creating a sunny and contemporary packaging design, based on the brand’s trusted and strong identity.
CONTACT
Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094
Mail and address for visitors
Herenstraat 1
3621 AP Breukelen
The Netherlands
COMPANY INFORMATION
CoC | 77719514
VAT number | NL861107615B01
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