PROJECT MAMA’S MAALTIJDEN Serdar Tolenaar, owner of Plus supermarkets, noticed his customers were demanding fresh, high quality meals. To satisfy this need he started cooking and selling meals in his stores during the Covid lockdown. Flush with instant success,...
PROJECT Albert Heijn Hot&Cold Plukon asked Now New Next to innovate packaging for their new Hot & Cold meals concept. With a considerable list of demands, including Mono material, in-line production, stylish design, attractive shelf appearance and suitable...
PROJECT Goedhart – The Bread Office Goedhart produces sandwiches, wraps and rolls under the brand title The Bread Office. The design had remained unchanged for a considerable time and was in need of a makeover to chime with current times. Now New Next was asked to...
PROJECT Intersnack An important packaging objective for Albert Heijn is to reduce their packaging material: they have a target of using at least 20 million kilograms less packaging material by 2025 when compared to 2018. Intersnack, Albert Heijn’s nut producer, tasked...
PROJECT MARIGOLD Jos Nelissen, a third-generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to...
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