proces

DESIGN

• Competitive analysis
• Brand positioning
• Brand identity development
• Brand name and logo design
• Corporate identity elements
• 2D and 3D packaging design
• DTP for packaging
• Packaging development and purchasing

DELIVER
Dr. Josbert – Nature-based & Waterless skincare. Consisting of two skin care lines: Formulations and Botanicals. Formulations has Routine and Rescue products for daily or specific skin care. Botanicals includes 3 multi-purpose balms for different skin types. The Formulations pots each have their own colour that has been specially developed for this brand. Botanical Balms have unique cans with the logo embossed. The appearance is professional & natural, sleek & chic.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Michael Hulst
Ten Herkel

case

marigold

Jos Nelissen, a third-generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra-low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by (celebrity) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs. Now New Next was requested to develop the brand.