
PROJECT
Dr. Josbert
Skincare expert Josbert Metselaar develops revolutionary skincare products: 100% natural, without water and with active plant extracts. Water dries out the skin and requires preservatives. The patented ‘Reverse Micelle Technology’ allows active plant extracts to work in a product without water. Now New Next has been asked to develop two brands for its unique skincare products.





proces
DESIGN
- Competitive analysis
- Brand positioning
- Brand identity development
- Brand name and logo design
- Corporate identity elements
- 2D and 3D packaging design
- DTP for packaging
- Packaging development and purchasing
DELIVER
Dr. Josbert – Nature-based & Waterless skincare. Consisting of two skin care lines: Formulations and Botanicals. Formulations has Routine and Rescue products for daily or specific skin care. Botanicals includes 3 multi-purpose balms for different skin types. The Formulations pots each have their own colour that has been specially developed for this brand. Botanical Balms have unique cans with the logo embossed. The appearance is professional & natural, sleek & chic.
EXECUTED BY:
Team Now New Next
IN CO-OPERATION WITH:
Michael Hulst
Ten Herkel




case
marigold
Jos Nelissen, a third-generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra-low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by (celebrity) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs. Now New Next was requested to develop the brand.

CONTACT
Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094
Postal & visiting address
Herenstraat 1
3621 AP Breukelen
The Netherlands
COMPANY INFORMATION
CoC | 77719514
VAT number | NL861107615B01
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