PROJECT

Nesrin by zerouali

Nesrin, a private brand of ‘Zerouali Food’ in Germany, sells high-quality dates and nuts. This high quality was not visible in the packaging. Zerouali Food asked Now New Next to give the packaging design a more premium look and to develop a brand for the dates.

proces

DESIGN

  • Logo design
  • Pattern and window design
  • Compile colour palette of dates and nuts
  • 2D packaging design
  • DTP packaging
  • 3D mock-ups
  • Stand display
  • Video for fair

DELIVER
The result is a new packaging design for Nesrin Medjool dates and nuts with a premium look. And a new brand Nayla for Deglet dates. Both brands are connected by luxurious gold elements and unique Arabic patterns. Each package has its own unique warm colour. Through the window you catch a glimpse of the tasty products.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Ton de Vries

Ariane van Mancius

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.

LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

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3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

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