Now New Next
  • HOME
  • ABOUT US
  • SERVICES
    • TREND ANALYSIS
    • POSITIONING
    • BRAND IDENTITY
    • 2D AND 3D PACKAGING DESIGN
    • SUSTAINABLE PACKAGING
    • LECTURES
  • PORTFOLIO
  • APPROACH
  • Blogs
  • FAQ
  • CSR
  • CONTACT
  • WORK OPPORTUNITIES
  • EN
    • NL
Select Page
How design and materials can drive profit together

How design and materials can drive profit together

by NowNewNext | Mar 10, 2026 | Uncategorized

By Emmilie Kuks, packaging specialist at Now New Next When it comes to packaging, many organisations tend to fall into an automatic division of responsibilities. Marketing handles design. Procurement handles materials. Logistics focuses on efficiency. Sustainability...
Premiumisation in practice: how brands are repositioning themselves

Premiumisation in practice: how brands are repositioning themselves

by NowNewNext | Mar 10, 2026 | Uncategorized

By Emmilie Kuks, packaging specialist at Now New Next Why are consumers suddenly paying more for a bar of chocolate? What makes a deodorant feel “luxury”? And why does being positioned as “premium” seem more important than ever for brands? In recent years, we have...
From bars to pixels: what do we do with that new space?

From bars to pixels: what do we do with that new space?

by NowNewNext | Mar 10, 2026 | Uncategorized

By Emmilie Kuks, Sustainable Packaging Specialist By 2027, checkouts must be able to scan QR codes. GS1 is driving this internationally. It may sound technical, but it affects everything we put on packaging and how we communicate with consumers, retailers, and...
Should we wait for rules that may come too late?Moeten we wachten op regels die misschien te laat komen?

Should we wait for rules that may come too late?Moeten we wachten op regels die misschien te laat komen?

by NowNewNext | Mar 10, 2026 | Uncategorized

By Emmilie Kuks, Sustainable Packaging Specialist That one headline stayed with me: the UN plastics summit has failed. Again. It feels like watching a huge oil tanker that needs to change course, but instead keeps moving steadily straight ahead. Everyone knows it has...
Beyond Buzzwords: how packaging claims are entering the transparency era

Beyond Buzzwords: how packaging claims are entering the transparency era

by NowNewNext | Mar 10, 2026 | Uncategorized

By Emmilie Kuks, Sustainable Packaging Specialist I still turn that salad tray around while standing in front of the supermarket shelf. “Eco-friendly”, “planet positive”. Two logos. But what do they actually mean? And that is coming from someone who, as a packaging...
« Older Entries

Recent Posts

  • How design and materials can drive profit together
  • Premiumisation in practice: how brands are repositioning themselves
  • From bars to pixels: what do we do with that new space?
  • Should we wait for rules that may come too late?Moeten we wachten op regels die misschien te laat komen?
  • Beyond Buzzwords: how packaging claims are entering the transparency era

Recent Comments

No comments to show.

Bedrijf informatie

Post & Bezoekers adres
Herenstraat 1
3621 AP Breukelen
Nederland

Copyright © 2024 NOW NEW NEXT
We gebruiken cookies om ervoor te zorgen dat onze website zo soepel mogelijk draait. Als je doorgaat met het gebruiken van de website, gaan we er vanuit dat ermee instemt.OK
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT