approach
our process
Our heart knows things that our mind can’t explain.
Our approach is driven by experience: immediately we crystalise the client’s question, all our well-oiled cogs click into place, with the left and right sides of our brain working in tandem. We work ‘network style’, meaning we complement our permanent team with a group of experienced specialist freelancers as and when required. This reinforces the notion that the right rational and more emotional insights combined can be turned into future-proof ideas.
Every question is unique, requiring a tailored approach. Meanwhile, from experience we know that no matter how manifold the issues, most projects can be boiled down into three distinct phases: the now, the new and the next phase. Hence our name: Now New Next.
By centring on specific building blocks within each phase, whilst paying due attention to sustainability across all phases, we are fully equipped and prepared for assisting in building meaningful food and cosmetics brands that help move our world forward.
NOW
The ‘now phase’ of the process is where we meet, get to know each other and map-out and research the question.
New
During the New phase we work on the (re)positioning in an iterative process, followed by its translation into a visual brand identity and/or packaging design.
Next
In the final phase, the Next phase, we can advise on the packaging’s materialisation and provide support in the sourcing and implementation process.
NOW
The ‘now phase’ of the process is where we meet, get to know each other and map-out and research the question.
New
During the New phase we work on the (re)positioning in an iterative process, followed by its translation into a visual brand identity and/or packaging design.
Next
In the final phase, the Next phase, we can advise on the packaging’s materialisation and provide support in the sourcing and implementation process.
Let’s work together!
Enthusiastic?
If you would like to know more or have an informal chat, please contact Ariane van Mancius. We always love to hear about your plans and consider what our role in the process might be. We look forward to the opportunity of assisting you. Feel free to call or email us, or simply drop by for a delicious cup of coffee in HET WAGENHUIS
Always happy to help!
CONTACT
Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094
Mail and address for visitors
Herenstraat 1
3621 AP Breukelen
Nederland
COMPANY INFORMATION
CoC | 77719514
VAT number | NL861107615B01
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Copyright © 2022 NOW NEW NEXT
Introduction
In a preliminary meeting – obligation free – we discuss your requirements, wishes and challenges. This establishes a firm basis for discovering how we can help and leads to the best course of action.
DEBRIEF
Once we get to know each other we can draw up an action plan, including deliverables and a quotation. However, as the process is really all about creativity, essentially it is impossible to determine everything in detail in advance. Mutual trust is therefore a vital component for us.
Research phase
The research phase is a significant part. This is when we investigate the market and target group in the broadest possible sense of the word. These findings are clearly set out and will form the starting point for the positioning strategy.
positioning
Who or what are you as a brand? How do you place yourself in the market? Based on various models and templates we determine the brand’s positioning or sharpen its existing positioning.
concept
The positioning informs the concept and the ideas, including both the rational and the emotional potential, as well as the various ‘reasons to believe’. If required, we can also come up with a product or brand name.
design
Once the draft is approved we start the translation towards a visual brand identity and/or a packaging design, marking a distinction between 2D and 3D design.
Implementation
Once all elements have been thoroughly considered and detailed, we finalise the design to make it print ready. We draw up working plans and add the product information and, if required, we can record the ‘visual assets’ in a brand book.
Materialisation: sustainability and procurement:
We can help with making informed and realistic choices in the field of sustainable packaging, as well as assist you in sourcing the best possible supplier for your packaging.