proces

DESIGN

• 2D packaging design
• DTP packaging
• Sourcing packaging
• Guidance in the production process

DELIVER
A striking line in which the metallic appearance of the product is reflected in the colour and appearance of the label. This makes it easy for the consumer to know what colour the product is. The design is minimalist and outspoken at the same time, making it in line with Wellmark’s corporate identity.

EXECUTED BY:
Team Now New Next

case

marigold

Jos Nelissen, a third-generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra-low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by (celebrity) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs. Now New Next was requested to develop the brand.