By Emmilie Kuks, packaging specialist at Now New Next When it comes to packaging, many organisations tend to fall into an automatic division of responsibilities. Marketing handles design. Procurement handles materials. Logistics focuses on efficiency. Sustainability...

By Emmilie Kuks, packaging specialist at Now New Next Why are consumers suddenly paying more for a bar of chocolate? What makes a deodorant feel “luxury”? And why does being positioned as “premium” seem more important than ever for brands? In recent years, we have...

By Emmilie Kuks, Sustainable Packaging Specialist By 2027, checkouts must be able to scan QR codes. GS1 is driving this internationally. It may sound technical, but it affects everything we put on packaging and how we communicate with consumers, retailers, and...

By Emmilie Kuks, Sustainable Packaging Specialist That one headline stayed with me: the UN plastics summit has failed. Again. It feels like watching a huge oil tanker that needs to change course, but instead keeps moving steadily straight ahead. Everyone knows it has...

By Emmilie Kuks, Sustainable Packaging Specialist I still turn that salad tray around while standing in front of the supermarket shelf. “Eco-friendly”, “planet positive”. Two logos. But what do they actually mean? And that is coming from someone who, as a packaging...

By Emmilie Kuks, Sustainable Packaging Specialist Sometimes it feels like we are in a split. On the one hand, the message is clear: we must reduce the use of new fossil resources. They are finite, polluting, and do not fit into a future that is circular and climate...