proces

DESIGN

• Positioning
• Developing house style
• Product development in collaboration with Angélique Schmeinck
• 2D packaging design
• Logo design
• Website design
• Social media approach
• Digital mock-ups
• DTP packaging

DELIVER
A new egg brand: Marigold, with a focus on the professional culinary world (celebrity chefs) Delightful, luxurious packaging that underscores the superb taste of the egg. The brand merges the past with the present in the design, with illustrations of a chicken and lace and utilising zentangle inspired patterns. Various other products have also been developed in tandem with the eggs. The eggs are now used by numerous renowned chefs, including Jonnie Boer and Nelson Tanate of the Librije restaurant.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Emmy van Gool, Angélique Schmeinck, Steven Trippaers, Rutger Siemonsma, Brechje Albert, Bart Fischer, Jorane Cuppen (Guts to Glory)

case

AMALTHEA

Amalthea, the biggest supplier of (semi) hard goat’s cheese to retail, decided to launch its own brand. Using a new, patented production method, CleardMilk, Amalthea was capable of developing a wide range of different goat’s cheese products, including Greek yoghurt and mozzarella. Amalthea desired to market these products under its own heading and tasked Now New Next with the positioning of the brand, as well as the development of the house style and packaging.