PROJECT

Albert Heijn Hot&Cold

Plukon asked Now New Next to innovate packaging for their new Hot & Cold meals concept. With a considerable list of demands, including Mono material, in-line production, stylish design, attractive shelf appearance and suitable for microwaving, Now New Next went to work with designers, developers and producers.

proces

DESIGN

  • 3D packaging design
  • Materialisation
  • Feasibility of production
  • Physical mock-ups
  • Tender for selecting producer

DELIVER
The result is iconic, stylish and innovative packaging for the Hot & Cold meals concept. Form follows function: because the lid slopes, it can be filled on the production line. The packaging also allows the consumer to use it intuitively. Runner up in the NL Packaging Awards.

EXECUTED BY:
Ariane van Mancius

IN CO-OPERATION WITH:
Plukon, Albert Heijn, Roy Gilsing, Naber Plastics

Ariane van Mancius

case

intersnack

An important packaging objective for Albert Heijn is to reduce their packaging material: they have a target of using at least 20 million kilograms less packaging material by 2025 when compared to 2018. Intersnack, Albert Heijn’s nut producer, tasked Now New Next to develop a more sustainable packaging for their ‘fresh nuts’ section, without compromising the look, feel and functionality of the packaging.

SEE MORE
LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Post & bezoek adres
Herenstraat 1
3621 AP Breukelen
Nederland

Bedrijfsinfo

KVK | 77719514
BTW nummer | NL861107615B01

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