
PROJECT
Albert Heijn Hot&Cold
Plukon asked Now New Next to innovate packaging for their new Hot & Cold meals concept. With a considerable list of demands, including Mono material, in-line production, stylish design, attractive shelf appearance and suitable for microwaving, Now New Next went to work with designers, developers and producers.





proces
DESIGN
- 3D packaging design
- Materialisation
- Feasibility of production
- Physical mock-ups
- Tender for selecting producer
DELIVER
The result is iconic, stylish and innovative packaging for the Hot & Cold meals concept. Form follows function: because the lid slopes, it can be filled on the production line. The packaging also allows the consumer to use it intuitively. Runner up in the NL Packaging Awards.
EXECUTED BY:
Ariane van Mancius
IN CO-OPERATION WITH:
Plukon, Albert Heijn, Roy Gilsing, Naber Plastics

case
intersnack
An important packaging objective for Albert Heijn is to reduce their packaging material: they have a target of using at least 20 million kilograms less packaging material by 2025 when compared to 2018. Intersnack, Albert Heijn’s nut producer, tasked Now New Next to develop a more sustainable packaging for their ‘fresh nuts’ section, without compromising the look, feel and functionality of the packaging.

CONTACT
Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094
Post & bezoek adres
Herenstraat 1
3621 AP Breukelen
Nederland
Bedrijfsinfo
KVK | 77719514
BTW nummer | NL861107615B01
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