PROJECT

Albert Heijn Hot&Cold

Plukon asked Now New Next to innovate packaging for their new Hot & Cold meals concept. With a considerable list of demands , including Mono material, in – line production, stylish design, attractive shelf appearance and suitable for microwav ing , Now New Next went to work with designers, developers and producers.

proces

DESIGN

  • 3D packaging design
  • Materialisation
  • Feasibility of production
  • Physical mock – ups

DELIVER
The result is iconic, stylish and innovative packaging for the Hot & Cold meals concept. Form follows function: because the lid slopes, it can be filled on the production line. The packaging also allows the consumer to use it intuitively . Runner up in th e NL Packaging Awards.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Plukon, Albert Heijn, Roy Gilsing, Naber Plastics

Ariane van Mancius

case

intersnack

Nuts supplier Intersnack was determined to contribute significantly to supermarket Albert Heijn’s target of reducing packaging by at least 20 million kilos by 2025. We were tasked to develop more sustainable packaging for the ‘fresh nuts’ section of the Netherlands’ largest supermarket chain, but without compromising on appearance and functionality and within the current packaging budget. A successful project on all fronts!

LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Mail and address for visitors
Herenstraat 1
3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

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