Serdar Tolenaar, owner of Plus supermarket s , noticed his customers were demanding fresh , high quality meals. To satisfy this need he started cooking and selling meals in his s tores during the Covid lockdown. Flush with instant success , he quickly received requests from other supermarkets to do the same . Tole naar put a team together which alighted on a plan to scale – up the process without compromising quality . Now New Next was appointed to originate the house style and packaging concept for these instant meals.
- Developing house style
- Supervising Mama’s photoshoot
- Developing names for the meals
- 2D packaging design
- Digital mock-ups
- Supervising packaging production
- DTP packaging
This resulted in a striking and cheerful brand. The ‘ Mamas ’ each have their own cuisine delivering a range of meals . The meals all have humorous titles . A daring new brand that perfectly reflects current times.
Team Now New Next
IN CO-OPERATION WITH:
Joost la Housse, Floris Hülsmann, Dave Weij
Jos Nelissen, a third – generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra – low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by ( celebrity ) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs.
Ariane van Mancius
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CoC | 77719514
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