Goedhart produces sandwiches, wraps and rolls under their brand The Bread Office. The design had been unchanged for a considerable time and was beginning to look jaded. Now New Next was asked to develop a new design concept for The Bread Office.
- 2D packaging design, one was selected from the various designs presented
- Custom illustrations
- Logo optimisation
- Social media expression
- Digital mock-ups
- DTP packaging for the deluxe sandwich
The end result is a fresh new look for the brand, employing light colours and ‘water colour’ illustrations. Rollout of the deluxe sandwiches and their new packaging. The wraps, basic sandwiches and baps to follow