Title Image

Goedhart – The Bread Office

Goedhart produces sandwiches, wraps and rolls under their brand The Bread Office. The design had been unchanged for a considerable time and was beginning to look jaded. Now New Next was asked to develop a new design concept for The Bread Office.


  • 2D packaging design, one was selected from the various designs presented
  • Custom illustrations
  • Logo optimisation
  • Social media expression
  • Digital mock-ups
  • DTP packaging for the deluxe sandwich



The end result is a fresh new look for the brand, employing light colours and ‘water colour’ illustrations. Rollout of the deluxe sandwiches and their new packaging. The wraps, basic sandwiches and baps to follow



Executed by

Elian van Dijk


2 February 2021


Food & packaging design, Packaging design


2D packaging design, Custom illustrations, Design concept, Digital mock-ups, DTP, Goedhart, sandwiches, Social media expression, The Bread Office