proces

DESIGN

• Brand name (competition)
• Competitive analysis
• Positioning
• Brand identity
• Logo and sub-logo design
• Product photography and guidance
• 2D packaging design
• Digital mock-ups
• DTP for packaging

DELIVER
The result is Dysphalicious, 3D printed food that gives people with chewing and swallowing problems their taste and appetite back. The logo is the shape of the human oesophagus and resembles a heart embracing the letter ‘D’. There are eight types of vegetables, packed in packs of twenty in striking cardboard packaging. Each flavour has its own warm colour, making choice and navigation easy. The vegetables are fresh-frozen, easy to reheat and soft in texture, which is essential for people with dysphagia.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Hadewych Veys

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.