Cerelia produces fresh dough, pancakes and ‘poffertjes’ (a traditional Dutch treat made from batter) and sells these worldwide. The company recognised an excellent opening on the food-to-go market in Asia, judging it the perfect region to market its poffertjes. Now New Next was asked to develop the to-go packaging for the poffertjes to include the poffertjes’ topping.
Mission
- Research the market and target group
- Research into the chain
- Setting out the consumer journey
- Trend research
- Brainstorming sessions
- Creating renders for the packaging
Deliver
Six feasible packaging concepts for poffertjes with topping for the Asian market, two of which have been selected for further development.
