Title Image
  • Cerelia - Poffertjes
  • Cerelia - Poffertjes
  • Cerelia - Poffertjes
  • Cerelia - Poffertjes
  • Cerelia - Poffertjes
  • Cerelia - Poffertjes
  • Cerelia - Poffertjes

Cerelia – Poffertjes

Cerelia produces fresh dough, pancakes and ‘poffertjes’ (a traditional Dutch treat made from batter) and sells these worldwide. The company recognised an excellent opening on the food-to-go market in Asia, judging it the perfect region to market its poffertjes. Now New Next was asked to develop the to-go packaging for the poffertjes to include the poffertjes’ topping.

 

Mission

 

  • Research the market and target group
  • Research into the chain
  • Setting out the consumer journey
  • Trend research
  • Brainstorming sessions
  • Creating renders for the packaging

 

Deliver

Six feasible packaging concepts for poffertjes with topping for the Asian market, two of which have been selected for further development.

Client

Cerelia

Executed by

Elian van Dijk

In co-operation with

Roy Gilsing and Tim Notermans

Date

21 June 2019

Category

Development, Packaging design

Tags

Cerelia, Packaging concepts, Poffertjes, To-go packaging