PROJECT

Cerelia – Poffertjes

Cerelia produces and markets worldwide fresh dough, fresh pancakes and ‘poffertjes’ (tiny Dutch pancakes). The company has discovered a vibrant market for its poffertjes on the Asian ‘ to go’ market. Now New Next was t asked to develop ‘to go’ packaging for poffertjes along with toppings to launch on the Asian market.

proces

DESIGN

  • Market and target group research
  • Research into the chain
  • Setting up the consumer journey
  • Trend research
  • Brainstorming
  • Packaging rendering

DELIVER
Six feasible packaging concepts for poffertjes each with a topping for the Asian market, two of w hich were selected for further development.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Roy Gilsing & Tim Notermans

Ariane van Mancius

case

1906 Makers van Charcuterie

1906 produce traditional charcuterie for modern – day tastes. Their E – numbers free products use meat from animals that have enjoyed a good life . Everything is made 100% in the traditional manner. Now New Next was asked to transfer the 2D design into a packaging design.

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CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Postal & visiting address
Herenstraat 1
3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

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