PROJECT

Cerelia – Poffertjes

Cerelia produces and markets worldwide fresh dough, fresh pancakes and ‘poffertjes’ (tiny Dutch pancakes). The company has discovered a vibrant market for its poffertjes on the Asian ‘to go’ market. Now New Next was tasked to develop ‘to go’ packaging for poffertjes along with toppings to launch on the Asian market.

proces

DESIGN

  • Market and target group research
  • Research into the chain
  • Setting up the consumer journey
  • Trend research
  • Brainstorming
  • Packaging rendering

DELIVER
Six feasible packaging concepts for poffertjes each with a topping for the Asian market, two of which were selected for further development.

EXECUTED BY:
Elian van Dijk

IN CO-OPERATION WITH:
Roy Gilsing & Tim Notermans

Ariane van Mancius

case

1906 Makers van Charcuterie

1906 produce traditional charcuterie for modern-day tastes. Their E-numbers free products use meat from animals that have enjoyed a good life. Everything is made 100% in the traditional manner. Now New Next was asked to transfer the 2D design into a packaging design.

SEE MORE
LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Post & bezoek adres
Herenstraat 1
3621 AP Breukelen
Nederland

Bedrijfsinfo

KVK | 77719514
BTW nummer | NL861107615B01

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