Natur, producer of cold-pressed juices and shots, noticed an exponential growth in the CBD market and decided to create an new line containing CBD under the name of Share Natur. Now New Next was asked to create the entire house style for this inside a very short timeframe.
Mission
- Market research into CBD
- Positioning
- Developing the design language
- Logo design
- 2D packaging design
- Website and social media design
- Brand book
- Packaging renders and mock-ups
Deliver
The end result was an entirely new CBD containing brand; a complete range of packaging for various products, each with its own design collage. NNN also developed a brand book as a guideline for further expansion, a new website and social media design.
Awards: 2 nominations at the NL Packaging Awards and winner of Product of the Year.
Client’s quote:
“The way Ariane van Mancius works wholly connected with our marketing vision in which relevance, credibility and uniqueness are key. Ariane immediately grasped the crux of our briefing. Together we defined the ‘Brand Key’, the core values being: CBD, trust, lifestyle and community. The consumer often views a ‘trusted’ brand as a bit on the dull side, therefore we wanted to create a design which would excite; have real impact! Both the result and the tempo with which the work was turned around ensured that Now New Next and partner Joost la Housse surpassed all expectations.”
