PROJECT

&Stories

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.

proces

DESIGN

  • Naming
  • Logo design
  • Packaging development
  • Story telling
  • 2D design
  • Sourcing packaging
  • Digital mock-ups
  • DTP packaging

DELIVER
The result is an iconic new airline brand with meals that takes you on a journey in taste and colour to your final destination. The brand ‘&Stories’ has four different food concepts based on four inspiring world destinations. The food concepts have been translated into attractive packaging, each of which has its own eating moment, hot and/or cold. The visual appearance is fresh, contemporary, creative, versatile (a curated collection of multicultural graphic styles & patterns) and has a communicative simplicity. All packaging is fully tailored to the on-board logistics and fits in the existing service vehicles.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Hester Looij, Wesly Printing & Packaging

Ariane van Mancius

case

SANDAY’S BAKERIES

Goedhart has taken a majority stake in Sanday’s Bakeries. Now New Next has been asked to guide them to the 2023 WTCE trade show. Met als doel een nieuwe product-verpakkingsrange voor de airline markt.

LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Mail and address for visitors
Herenstraat 1
3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

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