proces

DESIGN

• Brand identity development
• Brand name creation
• Logo design
• Corporate identity elements
• Product and storytelling photography
• 2D packaging design
• Visualizations on packaging
• DTP for packaging
• Brandbook

DELIVER
“WEIT” is a new Dutch bread brand that tells the story of rich agricultural traditions and abundant grain fields in the Netherlands. A colourful design with a nod to Dutch clichés. The grain in the logo symbolizes the close cooperation with the farmers. The name “WEIT” is derived from the old Low Saxon word for grain and the colours also contribute to an optimistic Dutch feeling.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Michael Hulst, Chris Sant, Sikko Gerkema

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.