PROJECT

PANDRIKS WEIT

Pandriks is the largest Dutch bake-off bakery and is known for their sourdough bread. Pandriks has developed a bread made from Dutch wheat, grown by dedicated farmers. Pandriks believes that sustainable production is important, which is why they work as locally as possible. Now New Next has been asked to develop a brand for this Dutch bread.

proces

DESIGN

  • Brand identity development
  • Brand name creation
  • Logo design
  • Corporate identity elements
  • Product and storytelling photography
  • 2D packaging design
  • Visualizations on packaging
  • DTP for packaging
  • Brandbook

DELIVER
“WEIT” is a new Dutch bread brand that tells the story of rich agricultural traditions and abundant grain fields in the Netherlands. A colourful design with a nod to Dutch clichés. The grain in the logo symbolizes the close cooperation with the farmers. The name “WEIT” is derived from the old Low Saxon word for grain and the colours also contribute to an optimistic Dutch feeling.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Michael Hulst, Chris Sant, Sikko Gerkema

Ariane van Mancius

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.

LOGO

CONTACT

Ariane van Mancius
E| ariane@nownewnext.nl
T| +31 647078094

Mail and address for visitors
Herenstraat 1
3621 AP Breukelen
The Netherlands

COMPANY INFORMATION

CoC | 77719514
VAT number | NL861107615B01

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