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Brand Identity

Why do we need a strong brand identity?


Why do we need a strong brand identity?


For a company to be successful, it needs a strong identity. This identity is the key to success in the market. Our identity is important for the following aspects within an organisation:


  • Strategic direction
  • Company culture
  • Motivation of the employees
  • Starting point for innovation and product development
  • Starting point for marketing, communication, sales
  • Attracting talent
  • Platform for corporate brand positioning


Brand identity is the total proposal/promise that an organisation makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumers’ minds.


NNN has successfully implemented the brand identity function in the companies she worked for and has successfully helped other companies with their brand identity.


The workshop Corporate Identity Wheel®  is a key aspect of my way of working. In a hands-on approach we apply our own expertise to tried and tested branding models, discussing and defining all key components of the brand identity with you in an interactive way, asking the right questions and ensuring the results are clear and usable in the design process. A true co-creation process.


NNN’s key words: image/ branding/ unique self/ together/ starting point/ soul/ success/ promises/ inspiration.


Please take a look at portfolio/ brand identity.


E| ariane@nownewnext.nl