Title Image

ZED Candy

Approach for ZED Candy to develop a new and striking (high volume) product for retail to profit from the growing bubble gum market.

 

Mission

 

Develop a unique and well selling gum, like jawbreakers, to make sure the new generations will hook on (in this quickly changing world).

 

Deliver

A unique concept (gum) including name, flavours, packaging and look & feel.

Client

ZED Candy

In co-operation with

Brechje Albert-Grollers,Fleur Lassche & Anne-Paulina de Jong

Date

18 January 2019

Category

Food & packaging design, Packaging design, Packaging innovation, Produc development

Tags

Food & packaging design, Gum, Next generation, Retail, ZED Candy