Title Image

Transavia

Approach for Transavia to create a tailor-made style guide based on consumer drivers and trends in the field of food and packaging.

 

Mission

 

Creating a visual vocabulary which serves as tool for the product development process of the buy-on-board department.

 

Deliver

 

  • A translation of target group segmentation into new food and non-food ideas
  • An inspirational presentation to the Transavia team as part of the vision document
In co-operation with

Anne-Paulina de Jong

Date

8 September 2016

Category

Style guides

Tags

Consumer trends and motivations, Food and packaging, Inspiration tool, Product development, Target group segmentation, Transavia, Visual vocabulary