Title Image

Shell

Approach for the deli to go range of Shell, The Netherlands by translation the UK brand into the Dutch market.

Mission

Translate the English Deli to go brand into the Dutch market and come up with a new coffee and tea concept. Incorporate all store POS with UTZ certified images.

Deliver
  • Add more white to the UK design so the artwork becomes more fresh and modern.
  • Extend the product range with typical Dutch bread variations like the boterham.
  • Adding a loop to the sandwich packaging to stress the to-go look and feel.
  • Come up with a new coffee concept based on the strength of your coffee called “koffiekracht”.
  • Incorporate in the POS material images of the UTZ certified collection.
In co-operation with

Marielle Bordewijk and Nina Rosens

Date

21 August 2010

Category

Food & packaging design

Tags

Shell