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  • Royal Smilde Quiches for the French market

Royal Smilde Quiches for the French market

Royal Smilde produces vegetable quiches with a ‘pastry’ made from vegetables and markets these in the Netherlands. Royal Smilde desired to launch its quiches on the French market and asked Now New Next to develop a French Quiche concept.




  • Researching the competition
  • Researching the French consumer market
  • Positioning
  • Concept development (name and concept story)
  • 2D packaging design – choosing a design from 3 design proposals
  • Packaging renders and mock-ups



A total quiche concept for the French market: Quiche Royal, 50% Légumes. A packaging design which fits seamlessly with the concept, distinctive on the shelf yet still recognisable as a quiche. The concept was described in a sales presentation focusing on the French Retail market


Royal Smilde

Executed by

Elian van Dijk

In co-operation with

Emmy van Gool, Brechje Albert, Agence Cru


17 January 2020


Food & packaging design, Product development, Visualisation


2D packaging design, Concept development, French market, Packaging, Quiches, Royal Smilde