Royal Smilde produces vegetable quiches with a ‘pastry’ made from vegetables and markets these in the Netherlands. Royal Smilde desired to launch its quiches on the French market and asked Now New Next to develop a French Quiche concept.
Mission
- Researching the competition
- Researching the French consumer market
- Positioning
- Concept development (name and concept story)
- 2D packaging design – choosing a design from 3 design proposals
- Packaging renders and mock-ups
Deliver
A total quiche concept for the French market: Quiche Royal, 50% Légumes. A packaging design which fits seamlessly with the concept, distinctive on the shelf yet still recognisable as a quiche. The concept was described in a sales presentation focusing on the French Retail market
