In Sardinia, a ‘blue zone’, people tend to live longer. The olives grown in this region are used to produce olive oil which has a range of long recognised benefits for your health. James Peterzon, the driving force behind Olivious, has created a drink from olive oil and wanted to market the world’s first olive oil shot. Now New Next was asked to develop the Olivious shot’s house style.
- 2D packaging design, one was selected from the various designs presented
- Logo optimisation
- Research into materialisation/packaging
- Digital mock-ups
- DTP packaging
- Retail/sales presentation
The result is packaging with a distinctive design and feel. A product/design combination that connects with consumers’ current demands. A sales presentation was also developed for presenting the concept to retail.