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NNN Plant forward research report

Over the past two years, consumers have become increasingly aware of the impact of the meat industry on animal welfare, their own health and the environment. Alternative protein sources to replace meat continue to sprout up everywhere. A movement has acquired wheels, and producers need to play a role in this. Now New Next drafted a report mapping out the market and charting the developments




  • Researching developments into both the meat and meat replacements markets
  • Researching consumer behaviour
  • Trend research into new products



A report containing all the relevant information on the topic of meat and meat replacements, as well as insights into the new consumer, including references for companies on how to approach this. The report also included a number of inspiring examples



Executed by

Cheyenne Nelom, Berend Kluijfhout

In co-operation with

Brechje Albert


17 May 2019


Development, Research report


Consumer behaviour, Plant forward, Research report, Trend research