NIX & NIX is a first for the Netherlands: an alcohol-free ‘off-licence’. As well as the logo, NowNewNext created the basis for both the online and offline instore communication of the alcohol-free drinks enterprise NIX & NIX.
Mission
- Positioning
- Logo design
- Mini brand book
- Materialisation
Deliver
The result: a logo, a house style and a brand book. The easy to use and clear brand book sets out the instore communication and design, as well as the house style.