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NewFysic Rebranding

NewFysic helps people lose weight in a healthy manner, supported by a coach, supplements and a nutrition plan. The brand’s original look and feel no longer met with current times. Now New Next was asked to deliver a total rebranding.




  • Desk research of the competition
  • Brand positioning
  • Drafting a visual vocabulary
  • Redesigning the logo
  • Designing the POS material
  • Designing social media and website guidelines
  • Redesigning the 38 branches in collaboration with Stamhuis
  • Creating a brand book



A new house style as a perfect fit for the spirit of the time and the NewFysic brand. From a cold, business-like look and feel to a more human scale, soft colours and curved shapes that appear in all aspects of the company.



Executed by

Anne Paulina de Jong & Elian van Dijk

In co-operation with

Rene Kemper, Chrissie Cremers & Stamhuis


15 February 2019


Packaging design, Product development, Style guides, Visualisation


Brand book, Brand positioning, Desk research, NewFysic, Rebranding, Redesigning, Visual vocabulary