NewFysic helps people lose weight in a healthy manner, supported by a coach, supplements and a nutrition plan. The brand’s original look and feel no longer met with current times. Now New Next was asked to deliver a total rebranding.
- Desk research of the competition
- Brand positioning
- Drafting a visual vocabulary
- Redesigning the logo
- Designing the POS material
- Designing social media and website guidelines
- Redesigning the 38 branches in collaboration with Stamhuis
- Creating a brand book
A new house style as a perfect fit for the spirit of the time and the NewFysic brand. From a cold, business-like look and feel to a more human scale, soft colours and curved shapes that appear in all aspects of the company.