Approach for tender for HMS Host, for Grap & Fly outlets for Greencore BV.
To come up with 2 strong themes; MY…. and Lovelife to win the tender for Grap and Fly outlets on Schiphol airport.
- Design 2 strong positive brands, incorporating the latest trends in food and packaging design.
- Come up with a line extension in meal deals and other extra’s like aprons and t-shirts for the crew.
- Make sure that price levels stay budget neutral.