Title Image

M&S

Approach for Marks & Spencer to create a tailor-made style guide as inspiration for new product development.

 

Mission

 

Create a tailor-made style guide which will visualize influential trends in food, packaging and tableware for Christmas that is valuable to the food trend department.

 

Deliver

 

  • A vision document visualizing influential trendsĀ  in food, packaging and tableware that will serve as inspiration for new product development.
  • Trend bounded advice.
  • Strong vision document in which the trends are visualized by color, shape, style, material etc.
In co-operation with

Christine Boland Trends & Mindsets - Anne-Paulina de Jong

Date

26 September 2017

Category

Style guides

Tags

Christmas, Inspiration, M&S, Product development, Tailor-made style guide, Trends, Vision document