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KLM royal Dutch airlines

Approach for KLM to redesign the new ATLAS economy class service.


To redesign the new ATLAS economy class service for KLM royal Dutch airlines, that incorporates the 3 values of KLM inflight being; Internationally Dutch, Storey Telling and Energizing.


• Come up with a new design/service name called Tasty Blue®.

• A new fresher look and feel with more shades of white next to the Delftware design direction.

• Incorporating Neo Baroque shapes with a modern Dutch take.

• Optimize price levels.


17 June 2015


Unique airline consultancy


KLM, KLM royal Dutch airlines, Tasty Blue®