Title Image

KLM Redesign Tasty Blue 3.0

Approach for KLM to re-design the economy class (Tasty Blue 3.0) service developed by de Ster.

 

Mission

 

To redefine the economy class service with a fresh and stylish artwork and design that is in line with the corporate identity of KLM.

 

Deliver

 

  • Developing a theme, story, artwork and branding for the economy class service as redesign of the Tasty blue service.
  • Creating a visual strategy with a fresh look and feel.
In co-operation with

deSter - Marfo - Emmy van Gool - Lunette Strijker - Rene Kemper

Date

26 June 2017

Category

Airline design, Food & packaging design

Tags

Artwork, Branding, Economy class service, KLM, KLM royal Dutch airlines, Packaging design, Tasty blue 3.0, Visual strategy