Approach for KLM to come up with a meal service that replaces a bread roll for the long European Economy flights.
Mission
To redesign the packaging into a more service style approach. KLM wants to set the table with a placemat and cutlery roll in order to enhance the service levels.
Deliver
- A trompe-l’oeil foil that looks like a Creuset pan
- A PP tray mat with funny instruction
- A cutlery pack
In co-operation with
Marfo for KLM