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Borgesius Bakery Project

Approach for Borgesius to develop a business plan and pilot for a new bakery department for a large retailer in The Netherlands.




To develop a total business plan as pilot proposal for the innovation of a new style bakery department.




  • An internal and external analysis including the customer journey
  • Creating strategic pillars
  • Positioning of the bakery department with Brand Key┬« model
  • Concept development of the bakery department
  • Assortment vision and pipeline innovations
In co-operation with

Borgesius Bakery - Jennifer Westgeest


24 December 2017


Packaging innovation, Product innovation


Assortment vision, Bakery department, Borgesius, Customer journey, Holistic approach, Product innovation