Approach for Borgesius to develop a business plan and pilot for a new bakery department for a large retailer in The Netherlands.
To develop a total business plan as pilot proposal for the innovation of a new style bakery department.
- An internal and external analysis including the customer journey
- Creating strategic pillars
- Positioning of the bakery department with Brand Key® model
- Concept development of the bakery department
- Assortment vision and pipeline innovations