Approach for both Retail an Airline channel to develop new cheese products and packaging for the Millennial generation. We included values like: on-the-go, bright colours, diverse flavours and food and packaging developed in a holistic way.
Mission
Together with 3-d designer and 2-de designers we developed a complete new range of products. We adjusted the current corporate design with more young accents. We designed the food and packaging in a holistic way, since they belong together.
Deliver
- Retail/Foodservice: Some cool and unique new products like the Beemtser Bun, Tapas Ring, Hummus with cheese and many more.
- Airlines: A new skin technic extended the shelf live from 30 days into 4 months, meaning they can literally ship over the whole world. A new approach that is applicable to FC, BC and Lounges for all airlines around the globe.
