The main challenges when it comes to bread in retail are its availability throughout the day and the large volumes of waste generated.
Bakefive wanted to address this by relaunching a brand from their portfolio: Bums ‘dwarsgebakken’. Special techniques ensure|
this bread stays fresh for up to five days, extending its shelf life.
Mission
- Research into the history of Bums
- Positioning
- 2D packaging design, one was chosen from a range of options
- Guiding the packaging production
Deliver
The result was a ready to launch product, including packaging and positioning, which offers continuation of the brand’s history, but with a new and future proof rebranded design. The process included a sales presentation for Bakefive to present to Jumbo supermarkets and guidance during the packaging production.
