Title Image

New product development

New product development



Food is the new route to innovation.

Our collective obsession with food has elevated eating and drinking rituals into one of our most important forms of self-expression. Food is the ultimate experience enhancer.




People are visual creatures by nature. Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland. This is the importance of packaging design.

Now New Next is a new style company with a holistic approach that offers creative solutions for food & packaging.



> Do you understand consumer needs and drivers?

> Do you know all the triggers and barriers of your consumer?

> Are you faced with the extra workload of an upcoming product launch, product line extension, or a new product that needs branding?

> Are you concerned with a lack of growth in your portfolio?

> Do you search for new product/market combinations?

> Do you need help to address competitive activity?


Now|New|Next helps companies innovate, we do so in our own way:

  • We analyse food and packaging trends and translate the most promising developments to your business
  • We believe in concept development, we create unique stories, to give your propositions distinctive characteristics
  • We give design high priority, striking, recognizable and tasteful
  • Combining our ideas with the specific skills and knowledge of suppliers. Together we form a team in order to realise your innovation.


Now|New|Next is active in retail, food service, petrol, airline, and retail channels.


Please take a look at our portfolio/new product development


E| ariane@nownewnext.nl