{"id":4234,"date":"2023-06-04T12:16:57","date_gmt":"2023-06-04T10:16:57","guid":{"rendered":"https:\/\/www.nownewnext.nl\/project\/cut-the-cake\/"},"modified":"2024-02-24T00:30:32","modified_gmt":"2024-02-23T23:30:32","slug":"cut-the-cake","status":"publish","type":"project","link":"https:\/\/www.nownewnext.nl\/en\/project\/cut-the-cake\/","title":{"rendered":"Cut the cake"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2023\/07\/portfolio-Cut-the-Cake_2.png&#8221; title_text=&#8221;portfolio Cut the Cake_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|6%|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;64px&#8221; header_3_font=&#8221;REGULAR||||||||&#8221; header_3_text_color=&#8221;#65baaf&#8221; header_3_font_size=&#8221;55px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||-10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>PROJECT<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;119px&#8221; header_line_height=&#8221;0.8em&#8221; header_3_font=&#8221;REGULAR||||||||&#8221; header_3_text_color=&#8221;#65baaf&#8221; header_3_font_size=&#8221;50px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;150px&#8221; header_font_size_phone=&#8221;75px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_color_tablet=&#8221;#FFFFFF&#8221; header_3_text_color_phone=&#8221;#FFFFFF&#8221; header_3_text_color_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; header_font=&#8221;BEBAS REGULAR||||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1><b>Cut the cake <\/b><\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;22%&#8221; min_height=&#8221;7px&#8221; custom_margin=&#8221;||-1px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Cut the Cake is a high-end pastry label, creating items for the freezer that simply ooze quality and luxury. This brand is one of Bakkerij Goedhart\u2019s stable; a bread baker and supplier of confectionary produce to large supermarket chains. Bakkerij Goedhart wished to enter new ground with delicious slices of pie for the freezer section, especially aimed at the wholesale trade. What makes Cut the Cake unique is that they sell their pies and cakes pre-sliced, in a bid to reduce food waste. As well as the classics they also produce a number of unique flavours and tastes. Goedhart asked Now New Next to develop this brand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||5%|3%|false|false&#8221; custom_padding_phone=&#8221;||5%|3%|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2023\/07\/portfolio-Cut-the-Cake_3-1.png&#8221; title_text=&#8221;portfolio Cut the Cake_3&#8243; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;88%|88%&#8221; transform_scale_tablet=&#8221;88%|88%&#8221; transform_scale_phone=&#8221;88%|88%&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; 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header_font_size_tablet=&#8221;150px&#8221; header_font_size_phone=&#8221;75px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_color_tablet=&#8221;#FFFFFF&#8221; header_3_text_color_phone=&#8221;#FFFFFF&#8221; header_3_text_color_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>proces<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;22%&#8221; custom_margin=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>DESIGN<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.2em&#8221; min_height=&#8221;197px&#8221; custom_margin=&#8221;-8px|||||&#8221; custom_padding=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Positioning<\/li>\n<li>Name<\/li>\n<li>2D packaging design<\/li>\n<li>Logo optimisation<\/li>\n<li>Research into materialisation\/packaging<\/li>\n<li>Digital mock-ups<\/li>\n<li>DTP packaging<\/li>\n<li>Retail\/sales presentation<\/li>\n<\/ul>\n<p><b>DELIVER<br \/><\/b>The end result is a hip and trendsetting lifestyle frozen food brand delivering high quality pie and cake slices specifically aimed at the wholesale market.<\/p>\n<p><b>EXECUTED BY:<br \/><\/b>Team Now New Next<\/p>\n<p><b>IN CO-OPERATION WITH:<br \/><\/b>Brechje Albert<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; 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header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;100px&#8221; header_3_font=&#8221;REGULAR||||||||&#8221; header_3_text_color=&#8221;#65baaf&#8221; header_3_font_size=&#8221;55px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|26px|-4px|||&#8221; custom_margin_tablet=&#8221;|26px||||&#8221; custom_margin_phone=&#8221;20px|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; header_font_size_tablet=&#8221;150px&#8221; header_font_size_phone=&#8221;72px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;60px&#8221; header_3_font_size_phone=&#8221;50px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>&amp;STORIES<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;22%&#8221; custom_margin=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;|1px||||&#8221; custom_padding=&#8221;||16px|||&#8221; custom_padding_tablet=&#8221;||16px|||&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his\/her destination. Now New Next was asked to develop the food and packaging concept for these meals.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.nownewnext.nl\/en\/portfolio\/&#8221; button_text=&#8221;SEE MORE&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Bebas Neue|600|||||||&#8221; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||21px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; 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width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/05\/Scroll-Group-4-1.png&#8221; alt=&#8221;LOGO&#8221; title_text=&#8221;LOGO&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||25px|false|false&#8221; custom_padding=&#8221;|40px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|||25px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>CONTACT<\/h1>\n<p>Ariane van Mancius<br \/>E| <a href=\"mailto:ariane@nownewnext.nl\">ariane@nownewnext.nl<\/a><br \/>T| +31 647078094<\/p>\n<p>Mail and address for visitors<br \/>Herenstraat 1<br \/>3621 AP Breukelen<br \/>The Netherlands<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|||25px|false|false&#8221; custom_margin_tablet=&#8221;|||25px|false|false&#8221; custom_margin_phone=&#8221;20px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|50px|||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">COMPANY INFORMATION<\/h1>\n<p>CoC | 77719514<br \/>VAT number | NL861107615B01<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|||25px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">FOLLOW US<\/h1>\n<p>[\/et_pb_text][et_pb_social_media_follow use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;52px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_social_icon=&#8221;.icon .et_pb_with_border{||  ||}&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/now-new-next\/&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/nownewnext\/&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#62b9af&#8221; custom_padding=&#8221;3px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; 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