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Packaging was a key issue for the new La Place formula: with Covid, open presentation without packaging was no longer an option. More focus was also required on sustainability and on creating distinctive and attractive presentation. Now New Next was asked to research these issues and assist with the creation of a cohesive selection of different packaging, as well as to propose designs for reusables for the post – pandemic period.<\/p>\n
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type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font_size=”90px” header_line_height=”0.8em” header_3_font=”REGULAR||||||||” header_3_text_color=”#65baaf” header_3_font_size=”50px” custom_margin=”||-9px|||” custom_padding=”||8px||false|false” header_font_size_tablet=”150px” header_font_size_phone=”75px” header_font_size_last_edited=”on|phone” header_3_text_color_tablet=”#FFFFFF” header_3_text_color_phone=”#FFFFFF” header_3_text_color_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_divider divider_weight=”10px” _builder_version=”4.17.4″ _module_preset=”default” width=”22%” custom_margin=”||1px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||10px|||” global_colors_info=”{}”]<\/p>\n
DESIGN<\/b><\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.2em” min_height=”197px” custom_margin=”-8px|||||” custom_padding=”||16px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
DELIVER
<\/b>This resulted in comprehensive advice, including inspiration for La Place\u2019s new 3D packaging design formula. The advice was checked and scrutinised in view of Jumbo\u2019s policy and translated into a packaging strategy that can be shared with the consumer.<\/p>\n
EXECUTED BY:
<\/b>Team Now New Next<\/p>\n
IN CO-OPERATION WITH:
<\/b>Charlot van Scheijen, Global-C<\/p>\n
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Cerelia produces and markets worldwide fresh dough, fresh pancakes and \u2018poffertjes\u2019 (tiny Dutch pancakes). The company has discovered a vibrant market for its poffertjes on the Asian \u2018to go\u2019 market. Now New Next was t asked to develop \u2018to go\u2019 packaging for poffertjes along with toppings to launch on the Asian market.<\/p>\n
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