{"id":3666,"date":"2022-06-22T15:24:41","date_gmt":"2022-06-22T13:24:41","guid":{"rendered":"https:\/\/www.nownewnext.nl\/project\/amalthea\/"},"modified":"2023-07-06T15:46:55","modified_gmt":"2023-07-06T13:46:55","slug":"amalthea","status":"publish","type":"project","link":"https:\/\/www.nownewnext.nl\/en\/project\/amalthea\/","title":{"rendered":"Amalthea"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/07\/portfolio-1_AMALTHEA-HEADER.png&#8221; title_text=&#8221;portfolio 1_AMALTHEA HEADER&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|6%|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;64px&#8221; header_3_font=&#8221;REGULAR||||||||&#8221; header_3_text_color=&#8221;#65baaf&#8221; header_3_font_size=&#8221;55px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||-10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>PROJECT<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;119px&#8221; header_line_height=&#8221;0.8em&#8221; header_3_font=&#8221;REGULAR||||||||&#8221; header_3_text_color=&#8221;#65baaf&#8221; header_3_font_size=&#8221;50px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_font_size_tablet=&#8221;150px&#8221; header_font_size_phone=&#8221;75px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_color_tablet=&#8221;#FFFFFF&#8221; header_3_text_color_phone=&#8221;#FFFFFF&#8221; header_3_text_color_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Amalthea<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;22%&#8221; min_height=&#8221;7px&#8221; custom_margin=&#8221;||-1px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Amalthea, the biggest supplier of (semi) hard goat\u2019s cheese to r etail, decided to launch its own brand. Using a new, patented production method, CleardMilk, Amalthea was capable of developing a wide range of different goat\u2019s cheese products, including Greek yoghurt and mozzarella. Amalthea desired to market these products under its own heading and tasked Now New Next with the positioning of the brand, as well as the development of the house style and packaging.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||5%|3%|false|false&#8221; custom_padding_phone=&#8221;||5%|3%|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/06\/portfolio-1_-43.png&#8221; title_text=&#8221;portfolio 1_- -43&#8243; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;88%|88%&#8221; transform_scale_tablet=&#8221;88%|88%&#8221; transform_scale_phone=&#8221;88%|88%&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; 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header_font_size_tablet=&#8221;150px&#8221; header_font_size_phone=&#8221;75px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_text_color_tablet=&#8221;#FFFFFF&#8221; header_3_text_color_phone=&#8221;#FFFFFF&#8221; header_3_text_color_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>proces<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;22%&#8221; custom_margin=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>DESIGN<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.2em&#8221; min_height=&#8221;197px&#8221; custom_margin=&#8221;-8px|||||&#8221; custom_padding=&#8221;||16px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>Analysis of the competition<\/li>\n<li>Positioning<\/li>\n<li>Developing house style<\/li>\n<li>2D packaging design<\/li>\n<li>Brand book<\/li>\n<li>Digital mock-ups<\/li>\n<li>DTP packaging<\/li>\n<\/ul>\n<p><b>DELIVER<br \/><\/b>Amalthea; a new goat\u2019s cheese brand with a fresh look and feel. Many of the products were detailed in digital mock &#8211; ups and the packaging for 20 of the products were developed ready for production.<\/p>\n<p><b>EXECUTED BY:<br \/><\/b>Team Now New Next<\/p>\n<p><b>IN CO-OPERATION WITH:<br \/><\/b>Michael Hulst, Stefan Tervoort, Emmy van Gool<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/06\/portfolio-1_AMALTHEA-4.png&#8221; title_text=&#8221;portfolio 1_AMALTHEA 4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; 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header_font_size=&#8221;64px&#8221; header_3_font=&#8221;REGULAR||||||||&#8221; header_3_text_color=&#8221;#65baaf&#8221; header_3_font_size=&#8221;55px&#8221; custom_margin=&#8221;||-3%||false|false&#8221; custom_margin_tablet=&#8221;||-3%||false|false&#8221; custom_margin_phone=&#8221;25px||-10%||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>case<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;100px&#8221; header_3_font=&#8221;REGULAR||||||||&#8221; header_3_text_color=&#8221;#65baaf&#8221; header_3_font_size=&#8221;55px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|26px|-4px|||&#8221; custom_margin_tablet=&#8221;|26px||||&#8221; custom_margin_phone=&#8221;20px|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; 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They required a fresh and stylish design approach for the ir catering accessories and presentation, in line with KLM\u2019s corporate identity and to fit snugly with the new Atlas configuration.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;http:\/\/www.nownewnext.nl\/project\/klm-tasty-blue\/&#8221; button_text=&#8221;SEE MORE&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Bebas Neue|600|||||||&#8221; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||21px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; 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_builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;92%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/05\/Scroll-Group-4-1.png&#8221; alt=&#8221;LOGO&#8221; title_text=&#8221;LOGO&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||25px|false|false&#8221; custom_padding=&#8221;|40px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|||25px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>CONTACT<\/h1>\n<p>Ariane van Mancius<br \/>E| <a href=\"mailto:ariane@nownewnext.nl\">ariane@nownewnext.nl<\/a><br \/>T| +31 647078094<\/p>\n<p>Mail and address for visitors<br \/>Herenstraat 1<br \/>3621 AP Breukelen<br \/>The Netherlands<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|||25px|false|false&#8221; custom_margin_tablet=&#8221;|||25px|false|false&#8221; custom_margin_phone=&#8221;20px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|50px|||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">COMPANY INFORMATION<\/h1>\n<p>CoC | 77719514<br \/>VAT number | NL861107615B01<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|||25px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">FOLLOW US<\/h1>\n<p>[\/et_pb_text][et_pb_social_media_follow use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;52px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_social_icon=&#8221;.icon .et_pb_with_border{||  ||}&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/now-new-next\/&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/nownewnext\/&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#62b9af&#8221; custom_padding=&#8221;3px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_module=&#8221;1540&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;22px||25px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Copyright \u00a9 2023 NOW NEW NEXT<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROJECTAmaltheaAmalthea, the biggest supplier of (semi) hard goat\u2019s cheese to r etail, decided to launch its own brand. Using a new, patented production method, CleardMilk, Amalthea was capable of developing a wide range of different goat\u2019s cheese products, including Greek yoghurt and mozzarella. Amalthea desired to market these products under its own heading and tasked [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3668,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[49,50,51],"project_tag":[],"class_list":["post-3666","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-2d-design-en","project_category-3d-design-en","project_category-branding-positioning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amalthea - Now New Next<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nownewnext.nl\/en\/project\/amalthea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amalthea - Now New Next\" \/>\n<meta property=\"og:description\" content=\"PROJECTAmaltheaAmalthea, the biggest supplier of (semi) hard goat\u2019s cheese to r etail, decided to launch its own brand. 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Amalthea desired to market these products under its own heading and tasked [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nownewnext.nl\/en\/project\/amalthea\/\" \/>\n<meta property=\"og:site_name\" content=\"Now New Next\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-06T13:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/06\/portfolio-1_AMALTHEA-PORTFOLIO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/project\\\/amalthea\\\/\",\"url\":\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/project\\\/amalthea\\\/\",\"name\":\"Amalthea - Now New Next\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nownewnext.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/project\\\/amalthea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/project\\\/amalthea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nownewnext.nl\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/portfolio-1_AMALTHEA-PORTFOLIO.png\",\"datePublished\":\"2022-06-22T13:24:41+00:00\",\"dateModified\":\"2023-07-06T13:46:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/project\\\/amalthea\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/project\\\/amalthea\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/project\\\/amalthea\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nownewnext.nl\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/portfolio-1_AMALTHEA-PORTFOLIO.png\",\"contentUrl\":\"https:\\\/\\\/www.nownewnext.nl\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/portfolio-1_AMALTHEA-PORTFOLIO.png\",\"width\":517,\"height\":517},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/project\\\/amalthea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nownewnext.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projecten\",\"item\":\"https:\\\/\\\/www.nownewnext.nl\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amalthea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nownewnext.nl\\\/#website\",\"url\":\"https:\\\/\\\/www.nownewnext.nl\\\/\",\"name\":\"Now New Next\",\"description\":\"BRAND &amp; PACKAGING DESIGN BUREAU\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nownewnext.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amalthea - Now New Next","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nownewnext.nl\/en\/project\/amalthea\/","og_locale":"en_US","og_type":"article","og_title":"Amalthea - Now New Next","og_description":"PROJECTAmaltheaAmalthea, the biggest supplier of (semi) hard goat\u2019s cheese to r etail, decided to launch its own brand. 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