{"id":3177,"date":"2022-05-10T13:17:30","date_gmt":"2022-05-10T11:17:30","guid":{"rendered":"http:\/\/www.nownewnext.nl\/werkwijze\/"},"modified":"2024-04-03T23:19:14","modified_gmt":"2024-04-03T21:19:14","slug":"werkwijze","status":"publish","type":"page","link":"https:\/\/www.nownewnext.nl\/en\/werkwijze\/","title":{"rendered":"Approach"},"content":{"rendered":"

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Approach<\/h3>\n

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Our process<\/h1>\n

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Our heart knows things that our mind can\u2019t explain.<\/h4>\n

We kennen onszelf inmiddels: zodra de vraag duidelijk is, gaan alle radartjes draaien. Zowel in onze linker- als rechterhersenhelft. Omdat we netwerkstijl werken, en dus ons vaste team aanvullen met een schil van specialisten, kunnen we ervoor zorgen dat de juiste rationele en meer emotionele inzichten gecombineerd worden tot future-proof concepten.<\/p>\n

Elke vraag is anders en vraagt dus om een \u2018tailormade\u2019 aanpak. Tegelijkertijd weten we uit ervaring dat, hoe verschillend de vraagstukken ook zijn, de meeste trajecten bestaan uit drie fases: de now, de new en de next fase. Dat is dus ook waar onze naam vandaan komt: Now New Next.<\/p>\n

Door de juiste focus te leggen op bepaalde bouwstenen uit elke fase en in alle fases op de juiste manier aandacht te besteden aan duurzaamheid, zijn we maximaal in staat om betekenisvolle food, near food en non-food merken te bouwen die onze wereld vooruit helpen.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” admin_label=”Section” module_id=”introduction” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”-3px|||||” custom_padding=”0px||4px|||” da_popup_slug=”kennismaking” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font_size=”67px” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-6px|0px” transform_translate_tablet=”-6px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” text_orientation=”center” custom_margin=”|15px|-2px||false|false” custom_margin_tablet=”|15px|||false|false” custom_margin_phone=”0px|0px|0px||true|false” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n

NOW<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”rumpi||||||||” text_orientation=”center” custom_padding=”||2px|||” global_colors_info=”{}”]<\/p>\n

The \u2018now phase\u2019 of the process is where we meet, get to know each other and map-out and research the question.<\/p>\n

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New<\/h1>\n

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During the New phase we work on the (re)positioning in an iterative process, followed by its translation into a visual brand identity and\/or packaging design.<\/p>\n

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Next<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”rumpi||||||||” text_orientation=”center” custom_margin=”||-15px|||” custom_padding=”||2px|||” global_colors_info=”{}”]<\/p>\n

In the final phase, the Next phase, we can advise on the packaging\u2019s materialisation and provide support in the sourcing and implementation process.<\/p>\n

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BEKIJK ons werk!<\/span><\/a><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” admin_label=”Section” module_id=”introduction” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”-3px|||||” custom_padding=”0px||4px|||” da_popup_slug=”kennismaking” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font_size=”67px” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-6px|0px” transform_translate_tablet=”-6px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” text_orientation=”center” custom_margin=”|15px|-2px||false|false” custom_margin_tablet=”|15px|||false|false” custom_margin_phone=”0px|0px|0px||true|false” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n

NOW<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”rumpi||||||||” text_orientation=”center” custom_padding=”||2px|||” global_colors_info=”{}”]<\/p>\n

The \u2018now phase\u2019 of the process is where we meet, get to know each other and map-out and research the question.<\/p>\n

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src=”https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/07\/WERKWIJZE_nnn_websiteiconen652719-03.png” title_text=”WERKWIJZE_nnn_websiteiconen%9165%93%912719%93-03″ url=”#onderzoeksfase” align=”center” _builder_version=”4.17.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”108%|108%” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”5%|10px|||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}” filter_contrast__hover_enabled=”on|desktop” filter_brightness__hover_enabled=”on|hover” filter_brightness__hover=”200%” filter_invert__hover_enabled=”on|hover” filter_invert__hover=”96%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”off|off|off” _builder_version=”4.17.4″ _module_preset=”default” min_height=”173.5px” custom_padding=”17px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ disabled_on=”on|off|off” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ disabled_on=”on|off|off” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ disabled_on=”off|off|off” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font_size=”67px” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-6px|0px” transform_translate_tablet=”-6px|0px” transform_translate_phone=”-6px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” text_orientation=”center” custom_margin=”||-2px||false|false” custom_margin_tablet=”|15px|||false|false” custom_margin_phone=”0px|0px|0px||true|false” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n

New<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”rumpi||||||||” text_orientation=”center” custom_padding=”||2px|||” global_colors_info=”{}”]<\/p>\n

During the New phase we work on the (re)positioning in an iterative process, followed by its translation into a visual brand identity and\/or packaging design.<\/p>\n

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transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}” filter_brightness__hover_enabled=”on|hover” filter_brightness__hover=”200%” filter_invert__hover_enabled=”on|hover” filter_invert__hover=”99%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/07\/WERKWIJZE_nnn_websiteiconen652719-05.png” title_text=”WERKWIJZE_nnn_websiteiconen%9165%93%912719%93-05″ url=”#concept” _builder_version=”4.17.4″ _module_preset=”default” transform_scale=”106%|106%” transform_scale_tablet=”106%|106%” transform_scale_phone=”106%|106%” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” 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global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font_size=”67px” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-6px|0px” transform_translate_tablet=”-6px|0px” transform_translate_phone=”-6px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” text_orientation=”center” custom_margin=”|15px|-2px||false|false” custom_margin_tablet=”|15px|||false|false” custom_margin_phone=”0px|0px|0px||true|false” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n

Next<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”rumpi||||||||” text_orientation=”center” custom_margin=”||-15px|||” custom_padding=”||2px|||” global_colors_info=”{}”]<\/p>\n

In the final phase, the Next phase, we can advise on the packaging\u2019s materialisation and provide support in the sourcing and implementation process.<\/p>\n

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BEKIJK ons werk!<\/span><\/a><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#65baaf” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5%||5%||true|false” custom_padding_tablet=”5%||5%||true|false” custom_padding_phone=”||15%||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”|6%|||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_font_size=”100px” header_3_font=”REGULAR||||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”60px” custom_margin=”||0px||false|false” custom_padding=”||0px|||” custom_padding_tablet=”||0px|||” custom_padding_phone=”||0px|||” custom_padding_last_edited=”on|phone” header_font_size_tablet=”150px” header_font_size_phone=”54px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”60px” header_3_font_size_phone=”50px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Let’s work together!<\/h3>\n

Enthusiastic?<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”10px” _builder_version=”4.17.4″ _module_preset=”default” width=”22%” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_line_height=”1.2em” header_4_font=”rumpi||||||||” custom_padding=”||16px|||” global_colors_info=”{}”]<\/p>\n

If you would like to know more or have an informal chat, please contact Ariane van Mancius. We always love to hear about your plans and consider what our role in the process might be. We look forward to the opportunity of assisting you. Feel free to call or email us, or simply drop by for a delicious cup of coffee in HET WAGENHUIS. <\/p>\n

 <\/p>\n

Always happy to help!<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.nownewnext.nl\/en\/contact\/” button_text=”Contact us” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate=”0px|36px” transform_translate_tablet=”0px|36px” transform_translate_phone=”22px|36px” transform_translate_last_edited=”on|desktop” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” custom_padding=”||5%|5%|false|false” transform_styles_tablet=”” transform_styles_phone=”” border_width_all=”10px” border_color_all=”#000000″ border_width_all_tablet=”10px” border_width_all_phone=”7px” border_width_all_last_edited=”on|phone” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/06\/ariane-1.png” alt=”Ariane van Mancius” title_text=”ariane” align=”right” force_fullwidth=”on” _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” transform_scale=”112%|112%” transform_translate=”-63px|-8px” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|||15%|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_css_before=”||” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ da_disable_devices=”off|off|off” global_module=”1400″ saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.17.4″ _module_preset=”default” width_tablet=”92%” width_phone=”92%” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2022\/05\/Scroll-Group-4-1.png” alt=”LOGO” title_text=”LOGO” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”|||25px|false|false” custom_padding=”|40px|||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”35px” width=”100%” custom_margin=”|||25px|false|false” custom_padding=”||||false|false” header_font_size_tablet=”30px” header_font_size_phone=”30px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

CONTACT<\/h1>\n

Ariane van Mancius
E| ariane@nownewnext.nl<\/a>
T| +31 647078094<\/p>\n

Postal & visiting address
Herenstraat 1
3621 AP Breukelen
The Netherlands<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”35px” width=”100%” custom_margin=”|||25px|false|false” custom_margin_tablet=”|||25px|false|false” custom_margin_phone=”20px||20px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|50px|||false|false” header_font_size_tablet=”30px” header_font_size_phone=”30px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

COMPANY INFORMATION<\/h1>\n

CoC | 77719514
VAT number | NL861107615B01<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”35px” width=”100%” custom_margin=”|||25px|false|false” custom_padding=”||||false|false” header_font_size_tablet=”30px” header_font_size_phone=”30px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

FOLLOW US<\/h1>\n

[\/et_pb_text][et_pb_social_media_follow use_icon_font_size=”on” icon_font_size=”52px” _builder_version=”4.17.4″ _module_preset=”default” text_orientation=”left” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_css_social_icon=”.icon .et_pb_with_border{|| ||}” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/now-new-next\/” _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_color=”on” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/nownewnext\/” _builder_version=”4.17.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” background_color=”#62b9af” custom_padding=”3px||0px|||” da_disable_devices=”off|off|off” global_module=”1540″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”22px||25px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”]<\/p>\n

Copyright \u00a9 2024 NOW NEW NEXT<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #kennismaking” module_id=”introduction” module_class=”popup close-alt dark single” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|tablet” da_is_popup=”on” da_popup_slug=”kennismaking” da_is_singular=”on” da_dark_close=”on” da_alt_close=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”40%” da_exit_intent=”off” da_has_close=”on” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” custom_padding=”||0px|||” header_font_size_tablet=”” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Introduction:<\/span><\/h1>\n

In an informal meeting, we discuss your requirements, wishes and challenges. This establishes a firm basis for discovering how we can help and leads to the best course of action. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #debrief” module_id=”debrief” module_class=”popup close-alt dark single” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|tablet” da_is_popup=”on” da_popup_slug=”debrief” da_is_singular=”on” da_dark_close=”on” da_alt_close=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”40%” da_exit_intent=”off” da_has_close=”on” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” header_font_size=”45px” background_color=”RGBA(255,255,255,0)” header_font_size_tablet=”45px” header_font_size_phone=”45px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

DEBRIEF<\/span><\/h1>\n

Na de kennismaking maken we een plan van aanpak inclusief \u2018deliverables\u2019 en een offerte. Als het een duurzaamheidsvraagstuk betreft, brengen we de doelstellingen in een vroeg stadium in kaart, zodat deze effectief meegenomen kunnen worden in het proces. Echter, omdat het gaat om creativiteit, is het praktisch onmogelijk om van tevoren alles precies vast te leggen. Wederzijds vertrouwen vinden we daarom heel belangrijk.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #onderzoeksfase” module_id=”Research phase:” module_class=”popup close-alt dark single” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|tablet” da_is_popup=”on” da_popup_slug=”onderzoeksfase” da_is_singular=”on” da_dark_close=”on” da_alt_close=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”40%” da_exit_intent=”off” da_has_close=”on” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” header_font_size_tablet=”” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Research phase:<\/span><\/h1>\n

The research phase is a significant part. This is when we investigate the market and target group in the broadest possible sense of the word. These findings are clearly set out and will form the starting point for the positioning strategy. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #positionering” module_id=”POSITIONING” module_class=”popup close-alt dark single” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|tablet” da_is_popup=”on” da_popup_slug=”positionering” da_is_singular=”on” da_dark_close=”on” da_alt_close=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”40%” da_exit_intent=”off” da_has_close=”on” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” header_font_size_tablet=”” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

POSITIONING<\/span><\/h1>\n

Who are you as a brand? How do you place yourself in the market? Based on various models and templates we determine the brand\u2019s positioning or sharpen its existing positioning. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #concept” module_id=”concept” module_class=”popup close-alt dark single” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|tablet” da_is_popup=”on” da_popup_slug=”concept” da_is_singular=”on” da_dark_close=”on” da_alt_close=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”40%” da_exit_intent=”off” da_has_close=”on” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” header_font_size_tablet=”” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

concept<\/span><\/h1>\n

The concept and arises from the positioning, including both the rational and the emotional potential, as well as the various \u2018reasons to believe\u2019. If required, we can also come up with a product or brand name. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #design” module_id=”design” module_class=”popup close-alt dark single” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|tablet” da_is_popup=”on” da_popup_slug=”design” da_is_singular=”on” da_dark_close=”on” da_alt_close=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”40%” da_exit_intent=”off” da_has_close=”on” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” custom_padding=”||0px|||” header_font_size_tablet=”” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

design<\/span><\/h1>\n

Once the draft is approved we start the translation towards a visual brand identity and\/or a packaging design, marking a distinction between 2D and 3D design <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #implementatie” module_id=”Implementation:” module_class=”popup close-alt dark single” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|tablet” da_is_popup=”on” da_popup_slug=”implementatie” da_is_singular=”on” da_dark_close=”on” da_alt_close=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”40%” da_exit_intent=”off” da_has_close=”on” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” header_font_size_tablet=”” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Implementation:<\/span><\/h1>\n

Once all elements have been thoroughly considered and detailed, we finalise the design to make it print ready. We draw up working plans and add the product information and, if required, we can record the ‘visual assets’ in a brand book. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #materialisatie” module_id=”Sourcing” module_class=”popup close-alt dark single” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#000000″ width=”40%” width_tablet=”40%” width_phone=”100%” width_last_edited=”on|tablet” da_is_popup=”on” da_popup_slug=”materialisatie” da_is_singular=”on” da_dark_close=”on” da_alt_close=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”40%” da_exit_intent=”off” da_has_close=”on” da_not_modal=”on” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” header_font_size_tablet=”” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Sustainability & Sourcing:<\/span><\/h1>\n

We can help with making informed and realistic choices in the field of sustainable packaging, as well as assist you in sourcing the best possible supplier for your packaging. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

ApproachOur processOur heart knows things that our mind can\u2019t explain. We kennen onszelf inmiddels: zodra de vraag duidelijk is, gaan alle radartjes draaien. Zowel in onze linker- als rechterhersenhelft. Omdat we netwerkstijl werken, en dus ons vaste team aanvullen met een schil van specialisten, kunnen we ervoor zorgen dat de juiste rationele en meer emotionele […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3177","page","type-page","status-publish","hentry"],"yoast_head":"\nApproach - Now New Next<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nownewnext.nl\/en\/werkwijze\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Approach - Now New Next\" \/>\n<meta property=\"og:description\" content=\"ApproachOur processOur heart knows things that our mind can\u2019t explain. 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We kennen onszelf inmiddels: zodra de vraag duidelijk is, gaan alle radartjes draaien. Zowel in onze linker- als rechterhersenhelft. Omdat we netwerkstijl werken, en dus ons vaste team aanvullen met een schil van specialisten, kunnen we ervoor zorgen dat de juiste rationele en meer emotionele […]","og_url":"https:\/\/www.nownewnext.nl\/en\/werkwijze\/","og_site_name":"Now New Next","article_modified_time":"2024-04-03T21:19:14+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nownewnext.nl\/en\/werkwijze\/","url":"https:\/\/www.nownewnext.nl\/en\/werkwijze\/","name":"Approach - Now New Next","isPartOf":{"@id":"https:\/\/www.nownewnext.nl\/#website"},"datePublished":"2022-05-10T11:17:30+00:00","dateModified":"2024-04-03T21:19:14+00:00","breadcrumb":{"@id":"https:\/\/www.nownewnext.nl\/en\/werkwijze\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nownewnext.nl\/en\/werkwijze\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nownewnext.nl\/en\/werkwijze\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nownewnext.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Approach"}]},{"@type":"WebSite","@id":"https:\/\/www.nownewnext.nl\/#website","url":"https:\/\/www.nownewnext.nl\/","name":"Now New Next","description":"BRAND & PACKAGING DESIGN BUREAU","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nownewnext.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nownewnext.nl\/en\/wp-json\/wp\/v2\/pages\/3177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nownewnext.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nownewnext.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nownewnext.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nownewnext.nl\/en\/wp-json\/wp\/v2\/comments?post=3177"}],"version-history":[{"count":0,"href":"https:\/\/www.nownewnext.nl\/en\/wp-json\/wp\/v2\/pages\/3177\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nownewnext.nl\/en\/wp-json\/wp\/v2\/media?parent=3177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}